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HP3-L04 Selling HP 3PAR Storage

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HP3-L04 exam Dumps Source : Selling HP 3PAR Storage

Test Code : HP3-L04
Test denomination : Selling HP 3PAR Storage
Vendor denomination : HP
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HP Selling HP 3PAR Storage

3PAR's Scott to fade HP storage | killexams.com true Questions and Pass4sure dumps

Hewlett-Packard picked up a brand new storage leader as well as a brand new lead storage platform from its $2.35 billion 3PAR acquisition.

HP today named former 3PAR CEO Dave Scott senior vp and prevalent manager of its StorageWorks division, reporting to EVP of commercial enterprise servers, storage and networking Dave Donatelli. Scott replaces Dave Roberson, the former Hitachi records programs CEO who should breathe re-assigned inner of HP.

Scott ran HP’s XP enterprise storage division before taking the 3PAR CEO job.

Scott will oversee a bunch so that you can continue to promote HP’s present storage systems, however 3PAR’s InServ family unit becomes the new flagship. “We’re clearly positioning 3PAR entrance and core within the midrange and trade markets,” HP StorageWorks advertising and marketing VP Tom Joyce advised StorageSoup.com nowadays in a telephone dialog from Barcelona, where HP professionals are assembly with European media. “we can lead with the 3PAR F sequence and T series, and if a client wants an EVA or XP we’ll promote them.”

Joyce’s comments echoed those made through Donatelli final week at HP’s analyst day. besides the fact that children HP refreshed its high-conclusion P9500 (formerly XP) family unit final week and Joyce referred to the dealer plans to ameliorate the EVA, he made it transparent that HP sees 3PAR as the key to expanding its storage market share.

HP had eleven% external storage market share in the second quarter of this yr based on IDC. That placed HP tied for third with NetApp in the back of EMC and IBM. these numbers demonstrate there are lots of SAN purchasers who haven’t bought EVA or XP, and HP will chase them with 3PAR. however Joyce stated HP gained’t propel valued clientele off its present flagship, the EVA.

“EVA has neatly over a hundred,000 valued clientele and lots of loyalty,” Joyce stated. “We’ll continue to coerce that product and bring characteristic functionality on their roadmap for next year. If customers exigency to live on EVA and buy more, we’ll promote them.”

Joyce pointed out it will breathe intricate to port 3PAR technologies akin to its thin provisioning and Adaptive Optimization automatic tiering to other HP platforms, but he pointed out the iSCSI SAN household HP bought from LeftHand Networks has identical features for the subside quit of the midrange.

“LeftHand is in fact beneath where 3PAR hits, however they've issues in average: they Hurry on trade ordinary equipment, they’re developed to scale out with thin provisioning, and that they’re utility management is each and every inclusive so you don’t should buy the entire alternatives such as you attain on other arrays,” he talked about.

that suggests HP’s future storage portfolio will rely heavily on scale-out architectures, with 3PAR, LeftHand and the X9000 NAS – built on expertise obtained from Ibrix – as its foremost platforms.


HP’s 3Par storage greater facets redefine the storage platform | killexams.com true Questions and Pass4sure dumps

Overview: Hewlett-Packard's 3Q14 salary and strategies (part 5 of 14)

(endured from half 4)

Storage platform

hard disk drives (or HDD) are being changed by means of the solid status drives (or SSD). All-flash storage arrays and scintillate product demands to accelerate efficiency-intensive functions are increasing. The international statistics corporation (or IDC) expects the market for all-flash storage arrays to develop at a compound annual growth expense (or CAGR) of 59% each and every the passage through 2012–2016. It might breathe expense $1.6 billion by using 2016.

HP 3PAR Storage methods

In 2011, Hewlett-Packard (or HP) (HPQ) launched HP P10000 3PAR Storage systems, in line with its software-defined storage method. When it changed into developed, it saved the enterprise-classification digital and cloud-primarily based statistics centers in mind. they've unpredictable utility workloads and diverse tenants. This flow changed into completed through HP’s acquisition of 3PAR—a leading world provider of utility storage—in September 2010 for $2.35 billion.

In June 2013, HP launched HP 3PAR StoreServ 7450—its first all-flash storage array. It turned into optimized especially for scintillate expertise. Violin memory’s (VMEM) Violin 6200 series, NetApp’s (NTAP) EF540EMC (EMC) VNX arrays, and SanDisk (SNDK) Fusion-io’s PCIe scintillate card company are one of the most main names in flash-array area.

3PAR StoreServ 7450 array claims to lessen the scintillate storage prices to below $2 per usable gigabyte

In June 2014, HP introduced enhancements to the all-flash HP 3PAR StoreServ 7450 Storage array.

HP claims that after its excessive-density power combines with compaction technologies, it lowers the can pervade of storage to beneath $2 per usable gigabyte in HP 3PAR StoreServ 7450 Storage array.

The inline de-duplication eliminates duplicate blocks of statistics at a gentle expense because information is written to the array. in the end, array has 1.three petabytes of valuable ability.express Indexing allows for the array to breathe scaled to 460 terabytes of uncooked storage and more than 1.3 petabytes of equivalent usable capability.

HP’s 3PAR salvage 6-Nines assure commits to 99.9% storage uptime. It provides a five-yr assurance on its 480GB, 920GB and 1.92TB HP 3PAR StoreServ SSDs.

3PAR on-line Import assist utility

In may additionally 2014, HP launched “3PAR on-line Import guide utility” to enable customers to migrate statistics without problems from EMC VNX (1) and EMC CLARiion CX4 systems to its HP 3PAR StoreServ 7000-series, ten thousand-series, or all-flash 7450 array.

It allows complicated facts migration and improvements from legacy arrays with out really respectable host application and hardware home equipment.

via 3PAR’s new points, HP seems to breathe set to declare the scintillate market—notably when falling scintillate expenses and the growing range of options are remodeling the market.

continue to fragment 6

Browse this sequence on Market Realist:


Dell cedes statistics-storage maker 3Par to HP | killexams.com true Questions and Pass4sure dumps

during this file picture taken Feb. 16, 2010, the outside of Hewlett Packard headquarters is proven in Palo Alto, Calif. The bidding is heating up between laptop makers Hewlett-Packard Co. and Dell Inc. for the records storage enterprise 3Par Inc., Thursday, Sept. 2, 2010. Even earlier than Dell might win its newest tender public, HP has near back with a stronger bid. (AP image/Paul Sakuma, file) (AP) -- Dell Inc. is walking faraway from a bidding contest with compete Hewlett-Packard Co. for information-storage maker 3Par Inc.

Dell talked about Thursday it won't match HP's tender to pay $33 per share for 3Par, or about $2.07 billion. Dell's resolution got here barely an hour after 3Par announced it had obtained Dell's revised tender of $32 per share and then the even superior bid from HP.

In an announcement, 3Par referred to Dell's revised tender contained new terms that it discovered unacceptable, together with a multiyear reseller agreement with Dell that could continue to breathe in impact notwithstanding 3Par had been to breathe bought by passage of an additional enterprise.

The board of 3Par deemed HP's present superior. or not it's 83 p.c above Dell's first present and greater than three times what 3Par inventory changed into trading at then.

"We took a measured system each and every through the system and contain decided to quit these discussions," observed Dave Johnson, Dell's senior vice chairman for company method.

Shares of 3Par expanded 74 cents, or 2.three %, to $32.eighty two in morning buying and selling Thursday. before Dell conceded, 3Par shares had been buying and selling as inordinate as $33.eighty four as traders anticipated Dell to match or beat HP's $33-per-share present.

Dell shares jumped 15 cents, or 1.3 p.c, to $12.29, while shares of HP, which is primarily based in Palo Alto, Calif., extended 21 cents, or 0.5 p.c, to $39.forty two.

Dell, which is based in circular Rock, Texas, made the first present for 3Par on Aug. sixteen, at $18 per share. As fragment of an shrink between both groups, Fremont, Calif.-based 3Par must pay Dell a $seventy two million termination charge.

HP and Dell, two of the realm's largest personal laptop makers, contain been taking a survey at 3Par as a means to construct up their facts core and "cloud computing" companies, supplying application, facts storage and other services to valued clientele over the web.

each corporations are racing to extend past the computing device company, where profits are shrinking. computing device makers contain been slashing costs to dwell competitive, whereas the pervade of lcd displays, remembrance and different components has extended.

The hardware and consulting capabilities that Dell, HP and others sell to large organisations include richer profits; now, technology providers behold cloud computing because the next zone of large growth and sweeter earnings.

more and more, corporations aren't purchasing their personal computing device servers for transparent projects anymore. as a substitute, they're paying to contain utility they might contain kept on those machines delivered to them over the information superhighway.

Dell, HP and others are taking talents of the nascent style by passage of offering cloud-computing features on a subscription basis and selling device and utility to aid consumers construct their personal cloud methods.

Cloud computing can abet slit back data-center expenses because the programs are designed to breathe shared by varied consumers, which spreads out the cost of operating costly equipment. The servers and storage computer systems exigency to ramp up or minimize immediately in line with claim to provide each and every the purchasers the identical high even of carrier. Storage machines from 3Par are made for that kind of system.

Analysts had been divided on whether buying 3Par became a make-or-wreck circulate for either Dell or HP. HP has its own line of high-conclusion storage appliances comparable to what 3Par may carry, while Dell resells technology from data-storage leader EMC Corp.

Shaw Wu, a Kaufman Bros. analyst, questioned the extent to which Dell or HP would capitalize within the proximate time period from buying 3Par. In a fresh interview, Wu likened the bidding for 3Par with the contest final 12 months between EMC and compete NetApp Inc. for a company known as records domain. EMC ultimately gained.

"One could argue, has it truly changed EMC? now not truly," Wu noted. "Has not purchasing - has it wound NetApp? not in reality."

but Forrester research analyst Andrew Reichman took the opposing stance.

"I think that in this acquisition, each HP and Dell cannot contain the funds for to lose," observed Reichman.

The analyst mentioned he would not believe there is an extra similar enterprise that Dell might purchase to circular out its product line.

HP's own expertise is additionally aging, Reichman noted. He said that if HP misplaced after being willing to pay so lots for 3Par, it could contain had a difficult time convincing purchasers that its latest line of storage gear become ample.

explore additional: 3Par calls HP $30 bid 'advanced'; Dell mulls reply

©2010 The associated Press. each and every rights reserved. This material might likewise no longer breathe published, broadcast, rewritten or redistributed.


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Selling HP 3PAR Storage

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3PAR's Scott to head HP storage | killexams.com true questions and Pass4sure dumps

Hewlett-Packard picked up a new storage leader as well as a new lead storage platform from its $2.35 billion 3PAR acquisition.

HP today named former 3PAR CEO Dave Scott senior vice president and universal manager of its StorageWorks division, reporting to EVP of enterprise servers, storage and networking Dave Donatelli. Scott replaces Dave Roberson, the former Hitachi Data Systems CEO who will breathe re-assigned inside of HP.

Scott ran HP’s XP enterprise storage division before taking the 3PAR CEO job.

Scott will oversee a group that will continue to sell HP’s current storage platforms, but 3PAR’s InServ family becomes the new flagship. “We’re clearly positioning 3PAR front and headquarters in the midrange and enterprise markets,” HP StorageWorks marketing VP Tom Joyce told StorageSoup.com today in a phone conversation from Barcelona, where HP execs are meeting with European media. “We will lead with the 3PAR F series and T Series, and if a customer wants an EVA or XP we’ll sell them.”

Joyce’s comments echoed those made by Donatelli final week at HP’s analyst day. Although HP refreshed its high-end P9500 (formerly XP) family final week and Joyce said the vendor plans to upgrade the EVA, he made it transparent that HP sees 3PAR as the key to increasing its storage market share.

HP had 11% external storage market share in the second quarter of this year according to IDC. That placed HP tied for third with NetApp behind EMC and IBM. Those numbers demonstrate there are a lot of SAN customers who haven’t bought EVA or XP, and HP will chase them with 3PAR. But Joyce said HP won’t propel customers off its current flagship, the EVA.

“EVA has well over 100,000 customers and a lot of loyalty,” Joyce said. “We’ll continue to drive that product and deliver feature functionality on their roadmap for next year. If customers want to wait on EVA and buy more, we’ll sell them.”

Joyce said it would breathe difficult to port 3PAR technologies such as its thin provisioning and Adaptive Optimization automated tiering to other HP platforms, but he pointed out the iSCSI SAN family HP acquired from LeftHand Networks has similar features for the lower quit of the midrange.

“LeftHand is definitely below where 3PAR hits, but they contain things in common: they Hurry on industry touchstone gear, they’re built to scale out with thin provisioning, and they’re software management is each and every inclusive so you don’t contain to buy each and every the options devotion you attain on other arrays,” he said.

That suggests HP’s future storage portfolio will rely heavily on scale-out architectures, with 3PAR, LeftHand and the X9000 NAS – built on technology acquired from Ibrix – as its major platforms.


Behind The Bidding War: The true Reasons Why HP And Dell are So Desperate For 3Par | killexams.com true questions and Pass4sure dumps

As I was writing this, word of the HP / Dell bidding war for 3PAR broke on the front page of Yahoo. This made me laugh, as it typified just how crazy this chronicle has become—few things outside of a bidding war win a storage acquisition sexy enough for mainstream news.

At $30, HP’s current tender is the sixth bid, a 200 percent premium over 3PAR’s previous $10 share price. Not only is this insane, but it’s likewise nearly unprecedented in M&A history. And since 3PAR is trading above $32 the market thinks Dell will bid even higher.

First Off, Is 3PAR Really THAT Unique?

Yes and no.

3PAR is a classic disruption play, its value proposition based on the premise that unused storage is wasteful—often times just 10% to 25% of allocated disk space is actually used.

3PAR’s “thin provisioning” technology enables disk space to breathe allocated only when applications exigency capacity, greatly reducing IT management costs. think of it as storage on a just-enough and just-in-time basis.

In the cloud era, pre-allocation of storage is especially wasteful, because on-demand storage and computing services delivered via the internet contain wide variability and less deterministic usage patterns. This makes 3PAR a mighty proper for data centers, and it’s partly why the technology is suddenly perceived as very valuable.

Not surprisingly large storage vendors contain been late to adopt technologies devotion 3PAR’s for a simple reason: making storage more efficient ultimately means selling less gear and is essentially akin to committing commercial suicide.

EMC CEO Joe Tucci actually once went on record admitting as much epigram “If I only contain hardware and I just retain helping to win you more and more efficient at less and less cost, eventually I’m going to hit a wall and it’s going to breathe tough for me to win money.”

HP’s Vanishing R&D Budget and The tag Hurd Effect

This classic “Innovator’s dilemma” definitely applies to HP. But something else has hamstrung its competence to innovate in high-end storage, a market HP has been a leader in for many years.

And it’s correlated to former CEO tag Hurd’s recent firing. Word on the street is Hurd wasn’t let fade for his lookout or even for his embellishment of petty expense reports. Instead the board kicked him out because his employee approval rating was absolutely atrocious.

And the judgement employees hated him is because he traded short-run profits for long-term innovation by laying off entire design teams and killing HP’s R&D budget—take a survey at this chart and compare HP to Cisco and IBM, both storage leaders.

In this way, I believe acquiring 3PAR is actually the dawn of a secular trend for HP in using M&A to “make good” on the company’s lack of organic innovation.

Yes that’s right, believe it or not, the true judgement why HP’s board is obsessed with 3PAR is closely correlated to Hurd’s departure—divisions devotion HP’s storage group simply haven’t kept pace with peers. I used to sell to HP’s storage groups (as well as Dell and 3PAR) and contain plenty of friends who uncover me that projects contain been canned and innovation has languished.

Dell is Desperate for Similar Reasons

Innovation within Dell is even more of an oxymoron. If you thought HP’s R&D allotment was low, compare it to Dell’s. Dell is not an engineering driven company. They are a system integrator desperate for growth outside of the personal computing market.

And storage consolidation threatens Dell for another reason. Storage has traditionally been devotion a cross selling catalog, with vendors filling in their product portfolios by OEM’ing gear from others—Dell actually resells EMC’s high-end storage gear today. But these cross-sell deals are becoming more tenuous to shield as vendors build out more complete portfolios.

This is because cloud computing requires knotty virtualized resource allocation, management and provisioning. Vendors are increasingly poignant up the stack in providing services beyond hardware, which is each and every but a commodity.

Owning 3PAR would give Dell a random to wait in the game and complement the low quit storage solutions it acquired from EqualLogic in 2007. And the Dell board is prepared to fracture the bank since there is a scarcity of other respectable high quit storage virtualization plays (Pillar Data and Compellent are two of the largest, but don’t contain 3PAR’s traction).

Why HP Will Probably quit Up with 3PAR

So there you contain it. With its DNA as a system integrator, Dell doesn’t contain a hope in hell of organically growing knotty ASICs and software devotion 3PAR has, and is desperate to saunter up the food chain and desist reselling EMC’s portfolio. And the HP board is tacitly admitting it needs to rectify the fact that tag Hurd sort of killed the “HP. Invent” culture. 3PAR would give HP several hundred R&D focused engineers and a talented ASIC team.

The consuming thing about this bidding war is that it conveys a larger lesson about why M&A often fails.

It’s simple to listen to investment bankers and overpay on acquisitions. But it’s much harder to actually wield post-merger integration. Dell is the perfect example. They contain essentially no precedent for running an ASIC team, and would consume a company devotion 3PAR that spent 25% of its revenue on R&D and eventually starve it.

3PAR is a better proper for HP, and in the quit it’s likely that they will prevail. It certain seems that passage anyway. HP’s board is set out to win up for lost time and perquisite its innovation ship regardless of cost to shareholders. But the synergy premium for 3PAR will breathe enormous, and history suggests that deals with such a massive allocation of acquisition goodwill generally fail to pay for themselves.

_________________________

Contributor Steve Cheney is an entrepreneur and formerly an engineer & programmer specializing in web and mobile technologies.


Dell cedes data-storage maker 3Par to HP | killexams.com true questions and Pass4sure dumps

In this file photograph taken Feb. 16, 2010, the exterior of Hewlett Packard headquarters is shown in Palo Alto, Calif. The bidding is heating up between computer makers Hewlett-Packard Co. and Dell Inc. for the data storage company 3Par Inc., Thursday, Sept. 2, 2010. Even before Dell could win its latest tender public, HP has near back with a higher bid. (AP Photo/Paul Sakuma, file) (AP) -- Dell Inc. is walking away from a bidding contest with compete Hewlett-Packard Co. for data-storage maker 3Par Inc.

Dell said Thursday it won't match HP's tender to pay $33 per share for 3Par, or about $2.07 billion. Dell's conclusion came barely an hour after 3Par announced it had received Dell's revised tender of $32 per share and then the even stronger bid from HP.

In a statement, 3Par said Dell's revised tender contained new terms that it organize unacceptable, including a multiyear reseller agreement with Dell that would remain in sequel even if 3Par were to breathe bought by another company.

The board of 3Par deemed HP's tender superior. It's 83 percent above Dell's first tender and more than three times what 3Par stock was trading at then.

"We took a measured approach throughout the process and contain decided to quit these discussions," said Dave Johnson, Dell's senior vice president for corporate strategy.

Shares of 3Par increased 74 cents, or 2.3 percent, to $32.82 in morning trading Thursday. Before Dell conceded, 3Par shares were trading as high as $33.84 as investors expected Dell to match or beat HP's $33-per-share offer.

Dell shares jumped 15 cents, or 1.3 percent, to $12.29, while shares of HP, which is based in Palo Alto, Calif., increased 21 cents, or 0.5 percent, to $39.42.

Dell, which is based in Round Rock, Texas, made the first tender for 3Par on Aug. 16, at $18 per share. As fragment of an agreement between the two companies, Fremont, Calif.-based 3Par must pay Dell a $72 million termination fee.

HP and Dell, two of the world's largest personal computer makers, were looking at 3Par as a passage to build up their data headquarters and "cloud computing" businesses, delivering software, data storage and other services to customers over the Internet.

Both companies are racing to expand beyond the PC business, where profits are shrinking. Computer makers contain been slashing prices to wait competitive, while the cost of LCD screens, remembrance and other parts has increased.

The hardware and consulting services that Dell, HP and others sell to immense enterprises near with richer profits; now, technology providers behold cloud computing as the next zone of immense growth and sweeter profits.

Increasingly, companies aren't buying their own computer servers for inescapable tasks anymore. Instead, they're paying to contain software they would contain stored on those machines delivered to them over the Internet.

Dell, HP and others are taking advantage of the nascent trend by offering cloud-computing services on a subscription basis and selling gear and software to abet customers build their own cloud systems.

Cloud computing can abet reduce data-center expenses because the systems are designed to breathe shared by multiple customers, which spreads out the cost of operating pricey equipment. The servers and storage computers exigency to ramp up or scale down quickly based on claim to give each and every the customers the selfsame high even of service. Storage machines from 3Par are made for that kind of system.

Analysts contain been divided on whether buying 3Par was a make-or-break saunter for either Dell or HP. HP has its own line of high-end storage appliances similar to what 3Par could bring, while Dell resells technology from data-storage leader EMC Corp.

Shaw Wu, a Kaufman Bros. analyst, questioned the extent to which Dell or HP would capitalize in the near term from buying 3Par. In a recent interview, Wu likened the bidding for 3Par with the contest final year between EMC and compete NetApp Inc. for a company called Data Domain. EMC ultimately won.

"One could argue, has it really transformed EMC? Not really," Wu said. "Has not buying - has it wound NetApp? Not really."

But Forrester Research analyst Andrew Reichman took the opposing stance.

"I think that in this acquisition, both HP and Dell cannot afford to lose," said Reichman.

The analyst said he doesn't believe there's another comparable company that Dell could buy to round out its product line.

HP's own technology is likewise aging, Reichman said. He said that if HP lost after being willing to pay so much for 3Par, it would contain had a difficult time convincing customers that its existing line of storage system was adequate.

Explore further: 3Par calls HP $30 bid 'superior'; Dell mulls reply

©2010 The Associated Press. each and every rights reserved. This material may not breathe published, broadcast, rewritten or redistributed.



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