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Test Code : HP2-B110
Test Name : Selling HP Imaging and Printing Supplies
Vendor Name : HP
: 69 Real Questions

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Selling HP Imaging and Printing Supplies education

HP world analyze establishes sustainability as a brand new office normal for a success agencies | HP2-B110 Real Questions and VCE Practice Test

New Delhi: these days, HP unveiled a brand new examine underscoring the magnitude of sustainable enterprise practices in recruiting, hiring and conserving exact talent. It also finds that personnel are more productive, influenced and engaged when working for an agency who's main the can charge in social responsibility. The global 20,000 participant survey discovered that 61 p.c accept as true with Sustainability is mandatory for companies. Of those interviewed, 56 percent trust that ignoring environmental affect within the place of work is as bad as ignoring diversity and inclusion.

for many organizations, the primary wave of sustainable adjustments was addressed via large ticket objects like LEED building certification and energy effective lighting fixtures. Now they're focusing on the next layer of comfortably overlooked sustainable improvements like composting and the direct purchase of renewable power.

“The look at launched today proves what HP has suspected for decades – organizations, and their personnel, are demanding higher stages of sustainability and quality from their suppliers,” talked about Dave McQuarrie, international Head of Print business management, HP Imaging and Printing. “HP has been committed to sustainable have an effect on for many years. by way of reducing reliance on single-use plastics and providing more sustainable elements we're satisfying a important a part of their reinvention journey and dedication to the ambiance.”

workplace Eco-friendly Practices

one of the vital unnoticed alternatives for eco-friendly practices in the office is in the buy and disposal of printer ink and toner cartridges, a worldwide market estimated to be round $45B. The influx of imitation cartridges as an alternative to great print cartridges has created a host of recent challenges for purchasers, together with the proven fact that many do not understand imitation cartridges are sometimes no longer recycled. consequently, ninety seven percent of imitation cartridges can also grow to be in landfills.

HP has been a pioneer in engineering ink and toner cartridges with recycled content. Working with Planet partners over the final 27 years, the business has enabled purchasers in over 60 nations to recycle HP ink and toner cartridges for free of charge. considering the fact that 2000, HP has utilized more than 199 million pounds of recycled plastic into 3.9B HP fashioned ink and toner cartridges. Even diverting 716,000 kilos of plastic from reaching the ocean – the equal of greater than 25 million plastic bottles – and repurposing it into HP cartridges.

final month the enterprise pledged to make each page printed forest nice, carbon neutral and a part of a circular economic climate with innovation that helps offer protection to the world’s forests, reduces carbon emissions and uses extra recycled substances. In 2016, HP finished 100% zero deforestation associated with HP-branded paper, very nearly two years forward of time table– marking a milestone towards the enterprise’s imaginative and prescient for a woodland wonderful future. Plus, the enterprise’s paper-based product packaging zero deforestation intention is on course for 2020.


HP Inc.: buy For total Return And gain From Share Buybacks | HP2-B110 Real Questions and VCE Practice Test

No outcomes found, are trying new keyword!HP Inc. simply introduced a $4 Billion ... together with consumers within the executive, fitness and training sectors. The company gives own computing and other entry instruments, imaging and printing ...

HP Pledges to Make each page Printed woodland positive, Carbon neutral and a part of a circular economy | HP2-B110 Real Questions and VCE Practice Test

March 19, 2019 10:35 ET | source: HP Inc.

Highlights

  • The enterprise reached its intention of a hundred% zero deforestation with its HP-branded paper two years ahead of schedule1, and is heading in the right direction to achieve zero deforestation of its paper-based mostly packaging by means of 2020 – marking a huge milestone within the company’s experience towards a forest high-quality future. 
  • HP’s vision is to deliver carbon impartial offerings; HP shoppers have suggested a 33% annual discount in carbon emissions, energy consumption, and price per machine with HP’s Managed Print functions 2.
  • The company’s line of printers supports closed-loop recycled plastics, selected items made with up to 30% closed-loop, post-purchaser plastics1.
  • HP announces new energy efficient EcoSmart LaserJet printer and EcoSmart black toner with lessen melt temperatures that influence in lower power consumption3.
  • HP substances analyze exhibits over 50% of these days’s US group of workers expects employers to commit to sustainable practices and this impacts worker recruitment, retention and advocacy4.
  • HOUSTON, March 19, 2019 (GLOBE NEWSWIRE) -- HP Reinvent: World companion forum — today at HP Reinvent, the business’s greatest world companion adventure, HP Inc. introduced its bold vision for print sustainability – pledging that each page printed with HP will help a wooded area superb future, carbon neutrality, and materials designed to reduce the influence to the planet. developed on HP’s longstanding dedication to environmental innovation, this new vision supports HP’s ongoing efforts to carry the business’s most environmentally sustainable product portfolio while reworking their enterprise to a greater productive, round, and sustainable model. 

    “we're redefining the vigour of print to create a good, lasting trade for the planet, its individuals and their communities. HP’s dedication to sustainability guides how they do business and drives the manner their printers are designed, made and used,” explains Enrique Lores, President of HP Inc.'s Imaging & Printing business. “today at HP Reinvent, they took one step additional by means of pledging to steer the industry in making each web page you print sustainable.” 

    As HP appears to develop devoid of expanding its consumption of uncooked materials and thrive in a useful resource-restricted future, the enterprise is smartly-positioned to assist valued clientele do the same. assisting a vision to build sustainable products, the company engineers original HP supplies to support in the reduction of chance for its shoppers, their reputation, and the planet.

    wooded area superb FutureWith these days’s pledge, the enterprise aims to make every page printed on an HP printer forest wonderful via extending beyond its consumer printers, which are woodland wonderful, to its entire portfolio to encompass commercial printers. In 2016, HP performed 100% zero deforestation associated with HP-branded paper, pretty much two years ahead of agenda– marking a milestone against the company’s vision for a woodland high quality future. Plus, the business’s paper-based mostly product packaging zero deforestation aim is not off course for 2020. in addition, a hundred% of HP branded paper bought in North the united states is licensed by way of the wooded area Stewardship Council®, making certain transparency and liable wooded area administration. 

    Carbon NeutralHP is taking an bold step nowadays against their imaginative and prescient of carbon impartial printing with the introduction of the new energy efficient EcoSmart LaserJet printer and EcoSmart black toner, which has a decrease melt temperature, thereby cutting back the energy consumption of HP printers.

    however even more positive than particular person products, is how HP’s products work together through HP’s Managed Print features (MPS) offerings – helping consumers obtain formidable sustainability dreams and stronger their final analysis. by using partnering with HP, clients have pronounced a 33% annual discount in carbon emissions, energy consumption and costs2.

    circular EconomyHP continues to assist a circular economic system with its buyer and company items, these days reinventing its printer suite to include closed-loop recycled plastics, with HP ENVY and Tango printers comprised of 30% closed-loop recycled plastics3. for the reason that 2000, over 199 million kilos of recycled content plastic had been used in 3.9B HP normal ink and toner cartridges1. Two years ago, HP introduced the primary HP usual ink cartridges made with plastic bottles sourced from Haiti. As of today, the enterprise has sourced greater than 550,000 kilos of ocean-sure plastic for use in their items – the equal of more than 12 million plastic bottles that may otherwise have washed into the ocean and waterways. Their R&D groups make investments up to five years engineering every new era of toner and ink cartridges to deliver fine printing and a hundred% of toner cartridges and 80% of ink cartridges include recycled content1.

    Market ExpectationsPeople predict manufacturers to stand for more than the items they sell. A 2019 Edelman look at on have confidence disclosed a excellent sixty seven% of patrons self-determine as perception-driven buyers and consider brands can be a force for social good5. in the place of work, initial findings of a world components examine carried out via HP exhibits a corporation’s dedication to sustainability impacts worker recruitment, retention and advocacy with over 50% of today’s US staff anticipating sustainable practices through employers four.

    HP original elements are engineered to provide the best quality printing experience. For HP, this skill prioritizing the safeguard of your printer and the planet with the aid of producing official ink and toner cartridges, whereas elevating the recognition of the harmful impacts clone and imitation cartridges can have on the atmosphere, print excellent, and client costs.

    transform to PerformHP has a daring imaginative and prescient for what the future of printing can appear to be, and it begins with difficult the printing industry to radically change and perpetually innovate. The business’s pledge for print sustainability introduced these days aims to offer protection to forests, cut back carbon emissions, and use greater recycled substances. circular economic system models help decouple financial growth and herbal resource consumption while riding more desirable competitiveness. reworking print sustainability is not best first rate for the planet – it’s first rate for business.

    About HPHP Inc. creates know-how that makes existence greater for every person, far and wide. via their product and repair portfolio of personal methods, printers and 3D printing options, they engineer experiences that amaze. extra suggestions about HP Inc. is purchasable at http://www.hp.com.

    1 in accordance with 2017 HP Sustainable influence report: http://www8.hp.com/h20195/v2/GetPDF.aspx/c05968415.pdf

    2 Estimated energy and paper rate reductions according to evaluation of choose HP MPS shoppers’ imaging and printing operations using statistics gathered on gadgets and paper consumption and evaluating with publish-MPS actuals or projections.

    3 HP calculations in line with power megastar normalized TEC data comparing the HP LaserJet 300/four hundred collection and 500 sequence monochrome printers added in spring 2019. HP fifty eight/59/seventy six/77A/X compared to HP 26A/X, and HP 89A/X/Y compared to HP 87A/X.

    4 in line with HP interior supplies Survey conducted via Edelman Intelligence, February 2019.

    5 according to 2019 Edelman trust Barometer global document: https://www.edelman.com/websites/g/data/aatuss191/info/2019-02/2019_Edelman_Trust_Barometer_Global_Report.pdf

    connected Articles

    greater articles issued through HP Inc. extra articles concerning: alternate display

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    Selling HP Imaging and Printing Supplies exam dumps

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    HP goes after US$55b A3 printer/copier market | killexams.com HP2-B110 Real Questions and VCE Practice Test

    HP Inc has announced plans to introduce a range of A3 printer copiers in at bid to boost its share of the A3 printer copier market from five percent. However none of the products will be available this year, and some not until late 2017.

    Thirteen of the forthcoming devices are LaserJet based and three are ink-based using HP’s PageWide technology. This uses a fixed print head, unlike inkjet printers where the print head moves across the page. HP says: “the simple architecture of HP PageWide – with only three components that may need replacing – will help lower servicing costs for channel partners.”

    The new printers will come with a range of finishing options such as in-cave stapler stacker, hole punch, high capacity staple / stack and booklet makers. HP claims they will make colour affordable. They will have print speeds ranging from 40 ppm to 60 ppm. The HP PageWide Pro devices will be available beginning in the second quarter of 2017 and the HP PageWide Enterprise devices in the third quarter of 2017. The LaserJet devices will be available from the second quarter of 2017.

    HP made the announcement at its Global Partner Conference in Boston to some 1300 representatives of HP channel partners, where it also announced its planned acquisition of Samsung’s printer business for US$1.05 billion.

    Enrique Lores, president of HP’s imaging, printing and solutions business, described the forthcoming models as “printers with the capabilities of copiers,” and said security would be a key differentiator.

    He told the conference: “These printers will integrate all the security features they have in the rest of their portfolio. They are introducing the world’s most secure printers. They did that in the A4 space and now they are doing the same in the A3 space. They are securing the devices, the data and the documents the customers will be printing.”

    All but one of the models is designed to be offered as the core of a managed print service rather than being sold outright. The company believes there is ample scope for growth in this market. It claims to be the third largest provider of managed print services worldwide and to have 40 percent of the A4 printer market. However it says it has only five percent of the A3 market, which is says is worth some US$55 billion annually worldwide.

    Lores said: “We see a great opportunity transforming their business from a transaction based model to a services based model. They are starting from a position of strength. They are the number one printing company in the world in every category in which they play they have the leading market share

    Rob Mesaros, managing director HP South Pacific said that, in Australia the company believed there was a big opportunity in the SMB market. “In Australia the big opportunity in the A3 market is the SMB space, he said.“Depending on how you cut the market about half of it is SMB, and a lot of the A3 printers are sitting in the SMB market, which is where they are very strong in Australia.”

    Richard Bailey, president HP Asia Pacific and Japan, said the company had been building up its channel network in preparation for its foray into the A3 market. “Managed print is something they have been doing for the past four or five years and it is one of the fastest growing market segments for us. They have been working on channel their go to market, for quite some time. They have some partners that are in both the A4 and A3 space, and they have some that are new to us in the A3 segment.”

    He added: “Managed print started as a direct sales model but in the last four or five years they have put the emphasis on partner sales and they now call that indirect managed print services.A lot of work has now has gone behind getting their partners to sell print as a service.”

    The company also announced at the conference substantial changes to its channel programme saying it aimed to boost indirect sales from 80 percent of total to 87 percent within a year.

    CEO Dion Weisler told partners attending the conference: “We are investing more than $1 billion per year in channel enablement and reward. Certifying more than 10000 partner engineers per year on the latest technologies so you can deliver value to their joint customers.”

    He added: “In the next five years they see transactional business declining globally and service led business nearly doubling. Their partners are embracing contractual services-led business models. It started with their managed print services business. In the future they will have everything as a service, and systems integrations are leading the charge.

    Lores acknowledged that the current managed print offering for channel partners was not up to scratch. “We have had a lot of feedback from you that their managed print programs were not flexible enough, that they were offering only two models on how to partner with HP,” he said.

    “We have changed that. They see a great opportunity in the managed print space by expanding their reach into small and medium businesses and to do that with you they have created a modular program. They want you to work with HP in the way you want to work. If you want to offer pure services and buy printers and supplies from us, they will enable that. If you to sell the printers and supplies and buy services from us, they will enable that also. And any combination in between.”

    The writer attended HP’s global partner conference as a guest of the company

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    Toy Fair 2000: tech for tech’s sake | killexams.com HP2-B110 Real Questions and VCE Practice Test

    Toys that could eat, sleep, wake up, sing, gurgle, burp and bark were plentiful among the new product lines toycos unveiled at this year’s Toy Fair. But even as companies could proudly claim that their toys bundled the whiz-bang technologies du jour-voice recognition, artificial intelligence, radio frequency and touch sensor, for example-few pushed the boundaries of those technologies’ capabilities or used them in such a manner that convincingly differentiated their cutting-edge qualities from that of their competitors.

    Perhaps the epitome of a toy that seemed to embody the pervasive tech ethos is Amazing Maddie, one of Playmates’ new add-on products for its Amazing Ally doll. Maddie’s key selling point? It interacts with Amazing Ally. The two dolls can talk to each other on their cell phones. Finally, a toy so advanced kids don’t even have to play with it! What play value such a toy engenders is anyone’s guess.

    That said, there were a couple of items among this year’s offerings that managed to rise above the pack, and in the process, shake weary Toy Fair wanderers from their showroom slumber.

    For the second year in a row, the Intel-Mattel partnership yielded the biggest advancement with the Intel Play Movie Creator, a computer app that comes with a video camera and editing program, allowing kids to make their own movies. Using Movie Creator, kids can electronically storyboard their works on their PC, add special effects like animation, and once they’re finished, they can e-mail their film to a friend. Though less impressive, Sound Morpher, the other new item in the Intel Play line, allows kids to manipulate audio. Sound Morpher also features a photo-imaging app, which kids can use to alter saved image files, add sound effects and, of course, e-mail to a friend. Both Sound Morpher and Movie Creator are targeted to kids ages six and up and are slated to hit stores in Q4. The Sound Morpher is between US$40 and US$45 and the Movie Creator is around US$100.

    Another example of a toy that actually offered the potential to evolve beyond its technological parameters was Bandai’s Power Rangers Lightspeed Rescue Deluxe Interactive Omega Megazord figures. Unlike most talking figures, which speak a finite number of phrases, by plugging Megazord into the TV while LightSpeed Rescue is on, the doll automatically downloads seven phrases that are digitally encoded into the show. And with each new episode, kids can download seven new phrases. Bandai incorporated Microsoft’s Smart Technology in creating the Omega Megazord Doll (US$59.99), which has the added benefit of compelling kids to tune into the Lightspeed Rescue TV show.

    PMDs (personal messaging devices), a.k.a. palm pilots for prepubescents, were ubiquitous at this year’s fair, as companies made an effort to interest girls in electronic handhelds. Hasbro, Radica, MGA and Manley Toy Quest all showcased gizmos that use radio frequency or infrared technology to transmit brief text and/or audio messages over short distances. The award for design ingenuity in the PMD category goes to Toy Biz for its VMail line. VMail looks like a pen, but in fact doubles as a voice messaging system, on which kids can record a four-second message before sending it to one or more friends at distances of up to 100 feet. VMail also features an earpiece, which allows users to listen to their messages on the sly. Expect it to be a popular item at schools-especially during exam week.Toy Biz will release VM in July in a variety of colors, for US$19.99 each.

    For younger girls who desire a more traditional nurturing play pattern from their toys, there were plenty of new items to choose from in the large-size baby doll category.

    Both Mattel and Hasbro ratcheted up the reality factor with their respective dolls. Mattel’s Miracle Moves Baby (US$99.99) combines voice recognition and touch-sensor technology, enabling it to respond to physical and verbal prompts. Motion sensors in the doll also allow it to follow its owner’s movements with its eyes, causing one onlooker to comment on a Bride of Chucky resonance. No less real was Hasbro’s My Real Baby, a large-size doll that performs many of the same functions as Miracle Moves. My Real Baby (US$95), which Hasbro will release next Christmas, features animatronic technology that enables it to scrunch up its forehead, smile and make other life-like expressions. Both My Real Baby and Miracle Moves Baby feature internal clocks that put the babies on a regular schedule and give the impression that they’re learning-à la Furby-the more a child continuously plays with them.

    For older girls, Mattel has decided to launch Barbie’s younger sister Kelly as its own brand. The line includes Cuddly Soft, a 16-inch doll line; and Kelly Club, a five-inch doll line and related Web site (www.kellyclub.com). Mattel is selling each KC doll in one of three themed sets, including Career, Sports and Fantasy. Dolls will come with a free poster plus a profile on each, detailing info on its personality and interests. To enhance the collectibility aspect, Mattel plans to retire the entire KC 2000 line at the end of this year, prior to releasing the 2001 items. Additionally, the kelly.com site will allow girls to find out more about new KC dolls, send e-cards and play games. Mattel began releasing the first wave of Kelly dolls and accessories in January and will continue to release new product through 2000.

    Big Sis’ Barbie will be in the pink for 2000. The latest iteration, Jewel Girl Barbie, finds the 40-plus icon obviously trying to thwart the ravages of middle age. In Jewel Girl Barbie, Mattel has given Barbie a more girl-like face and fixed her with a new (wider) ever-flex waist, which makes her more athletic than previous dolls. The JGB consists of three dolls (US$17), each with a distinct ethnicity and each with diamonds in their hair. Release date: August.

    Targeting the same girl demo is Mattel’s funky new Diva Starz line. The Diva Starz, which look like Mattel spliced Barbie and Power Puff Girls DNA, are four bug-eyed eight-and-a-half-inch dolls that speak like mall rats and dish out plenty of unsolicited fashion advice. Mattel has created a Divas CD-ROM, which girls can use to find out more about the toys, as well as a Diva’s Web site that will show DS Webisodes beginning in July. Mattel Diva Starz stroll into stores this August, and will retail for US$29.99 each.

    In boys action figures, the large-size doll appears to have made a comeback. In September, Hasbro will release a range of figures, vehicles and other accessories for Action Man (US$9.99 to US$29.99), which is currently the number-one-selling boys action figure in Europe. The 12-inch fully articulated figures for Action Man will be available in three environments, including jungle, extreme and urban. Hasbro is also creating dolls for Action Man’s archnemesis Dr. X (US$9.99). In support of the line, the toyco has assembled a US$12-million marketing campaign that includes TV, print and Internet, as well as a mass mailing of two million CD-ROMS containing info on the property, contests and product discounts, which Hasbro will send out to kids in the U.S. in August. The CGI show Action Man will begin airing on Fox Kids Network in September and will be preceded on the net by a one-hour morning special airing in May.

    With Pokémon, Hasbro’s most popular boys line, the company showed no signs of wanting to slow down the gravy train. In a splashy presser and global Web cast held at the company’s showroom, Hasbro unveiled its 2000 Pokémon line by having kids trot out the new items on a runway to music from the Pokémon movie. Before the year is out , Hasbro will have released 16 new product assortment SKUs covering board games, electronic handhelds, electronic tabletops, trading cards, candy, puzzles, plush and combat figures, among other items. As the hit song goes ‘We’re all living in Pokémon world’-whether you like it or not.

    In terms of major licensing agreements, Toy Fair 2000 concluded as an uneventful show. Before the event officially began, Warner Bros. announced it had awarded Mattel with the much sought-after master toy license for publishing phenom Harry Potter. The deal gives Mattel the rights to create dolls, vehicles, games and figures based on the literary characters, as well as the HP feature films that Warner Bros. is producing. Reportedly, the first wave of toys, based on the first title, will be distributed through Warner Bros. Studio stores exclusively starting this fall. Though it didn’t snare the master toy license, Hasbro was not locked out of the Harry Potter sweepstakes altogether. A day or so following the Mattel announcement, Warner Bros. said it had licensed Hasbro to create Harry Potter handheld electronics, role-playing games, trading card games and candy, which the Pawtucket-based toyco will produce through its subsidiary companies Tiger Electronics, Wizards of the Coast and Oddzon.

    Other news of note included Nickelodeon granting a license to Jakks Pacific to create a line of activity-based kits for its property The Wild Thornberrys. The two-year deal allows Jakks to create lunch boxes, back-to-school supply kits, stationery activity kits and activity desks featuring characters from the animated show. The merch, which Jakks is producing under its Flying Colors Toys brand, will hit stores in Q4.

    In an unrelated deal, Nick also expanded its licensing agreement with Mattel Interactive to include the production of game titles based on Nick’s show Blue’s Clues for the Sony PlayStation and Color Game Boy formats. Titles for both formats will be available at stores starting this fall.

    Jargon Watch: Sizzle

    ‘Do you want to see the sizzle?’ was a question toy presenters (read underemployed actors) repeatedly asked attendees following their spiel for the new product they had just demoed. The sizzle, of course, is marketing-speak toycos (acting in concert it seems) are now using to refer to the video clips they’ve created to promote the toys. (For the record: last year they were called commercials.) That the term slipped into common usage among industry folk with nary a protest is probably not important in itself, though it underlines the central irony of the convention: while there was plenty of sizzle at Toy Fair 2000, there certainly wasn’t much steak .


    HP reloads its printer line / 50 new products will focus on digital imaging | killexams.com HP2-B110 Real Questions and VCE Practice Test

    Published 4:00 am PDT, Wednesday, June 26, 2002
  • Undated handout photo of Deskjet 5550. Photo provided by John.Snedigar@pnicg.com after a request was placed to Diane Roncal of HP.

    Undated handout photo of Deskjet 5550. Photo provided by John.Snedigar@pnicg.com after a request was placed to Diane Roncal of HP.

    Photo: Handout
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    Undated handout photo of Deskjet 5550. Photo provided by John.Snedigar@pnicg.com after a request was placed to Diane Roncal of HP.

    Undated handout photo of Deskjet 5550. Photo provided by John.Snedigar@pnicg.com after a request was placed to Diane Roncal of HP.

    Photo: Handout

    HP reloads its printer line / 50 new products will focus on digital imaging

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    Hoping to seal its dominant position as the world's top maker of printers,

    Hewlett-Packard unveiled a $1.2 billion plan Tuesday to introduce more than 50 printing and imaging products in the next few months.

    The Palo Alto technology giant is replacing its existing line of consumer digital imaging products in hopes of capitalizing on the growing popularity of digital photographs.

    "This is about making digital imaging mainstream," said Vyomesh Joshi, executive vice president of HP's imaging and printing group.

    About 15 billion digital images will be printed in the United States a year by 2005, and about one-third of U.S. households will own a digital camera, according to International Data Corp., a research firm.

    "We believe that if they can make this whole process easy, a lot of (the images) will be printed on their printers," Joshi said.

    HP introduced three new inkjet printers Tuesday, including the HP Deskjet 5550 for $149 and two other printers priced under $100.

    The company will continue to roll out products until early 2003, HP said.

    As part of the launch, HP has invested $900 million in manufacturing, $125 million in research and development, and $200 million in marketing.

    The announcement underscores HP's vow to pursue a more aggressive strategy in the digital imaging and digital publishing industries after its blockbuster merger with Compaq Computer.

    While the company's other businesses have been struggling, HP has remained the world's top seller of printers with about 43 percent market share as of the first quarter of 2002, according to Gartner Dataquest.

    The company is being challenged by two top competitors, Epson, with 22 percent market share, and Lexmark, with about 14 percent.

    IDC analyst Angele Boyd said HP's move to introduce new products was "absolutely necessary" for the company to maintain its lead in the printing and imaging industry.

    HP's printing and imaging business is the tech firm's top moneymaker, bringing in about $20 billion in revenue a year.

    "It's the biggest profit generator for the company, so it's very important that they stay ahead of the curve and stay ahead of the competition, " Boyd said.

    HP's rivals have begun to catch up by coming out with printers that were faster, lower priced and could produce images with better resolution.

    But HP's counter-offensive is "going to make life more difficult" for the company's challengers, Boyd said.

    "This allows HP to sustain its leadership position," she said. "The only risk they face is how their competition might react. But I don't see the competition being able to drop their prices now."

    HP has also billed the new printing and imaging products as "putting traditional photography on alert."

    As digital photography catches on, Boyd said HP's new consumer products could hurt such companies as Kodak.

    "As you can imagine, a photo uses an awful lot of ink," she said. "Basically, Kodak's loss in film is HP's gain in ink consumption."

    But Kodak doesn't feel threatened, said spokesman Gerard Meuchner, noting the Rochester, N.Y., company's leadership in the digital imaging industry.

    "We think film will be around for many, many years because of high quality and ease of use," he said. "No one knows about imaging science better than Kodak."

    The HP announcement didn't help the company's stock. Shares fell 91 cents to $14.99 in regular trading.







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