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Apple has made a nice alternate to the Mac deciding to buy experience. rise this month, the enterprise isn't any longer charging users for data Migrations with the buy of a new Mac. prior to now, Apple charged $99 for this provider.
The change was first referred to with the aid of TidBITS, which demonstrated the alternate with an Apple maintain Operations expert:
starting April 2, there might exist no cost for data Migrations with the purchase of a new Mac or statistics Transfers with a restore.
information migration with new Mac purchases become at the rise a allotment of Apple’s One to one training software at retail shops. The One to at least one program allowed users to pay a $99 per year subscription to work with a “inventive” at an Apple keep. via this software, valued clientele may exist trained greater about their Mac, and exist assisted with any questions they had.
The One to one application, youngsters, become shut down in 2015. Following that trade, information Migrations had been purchasable as a one-time $ninety nine buy when deciding to buy a new Mac. The provider turned into additionally attainable for out-of-guarantee Mac repairs.
For in-store records migrations, Apple can back clients in poignant the information and files from their historic desktop to their new Mac. Apple presents Migration aide application for both Mac and home windows computers.
here is actually a pleasant change for customers who purchase Macs at Apple retailers. As TidBITS notes, although, information transfers can pick the time, so it’s crucial to pick that under consideration when due to the fact no matter if or not to maintain one performed at an Apple keep.
Subscribe to 9to5Mac on YouTube for more Apple information:
so you are looking to exist an Apple certified Macintosh Technician. You want the fame, the adoration, the lovers screaming on your affections and/or phone quantity, the nifty certificates from Apple after you circulate your exams.
okay, you’ll acquire a benign of things. just find a nice cadaver for the certificate, and it’ll seem to exist that a worthy deal stronger for your wall.
To develop into Apple licensed, you must soar through some hoops—above all, you need to efficaciously finished Apple’s Macintosh service Certification exam and the Mac OS X 10.8 Lion Troubleshooting exam, every of which retails for $150. You maintain to rating eighty % or greater on each test, and achieve faultless ratings in obvious areas (particularly, Embedded Battery safety and Electrostatic Discharge Precautions on the Macintosh service Certification examination, and any and sum Apple environmental policy questions that may surface). acquire plenary details at Apple’s ACMT Certification website, which hooks into working towards materials and checking out centers as neatly.loads of work
Getting Apple certified is not any tiny effort, but certification additionally give you some obvious benefits. First, it lets you repair Macs which are at the minute under AppleCare assurance without possibility of violating that warranty. subsequent, you’ll exist able to order parts in your valued clientele’ machines via Apple’s global provider exchange (GSX)—together with the obscure, complicated-to-find constituents which are practically unattainable to acquire your hands on by the use of eBay or Craigslist; this form of access can build you believe as if you’re allotment of the membership. The expenses are available at Apple’s expenditures, without a retail markup.James Galbraith
if you ever wanted direct access to an Apple worker who knows the hardware interior and out, certification and GSX entry permit you pick allotment in are animate chats with Apple’s technicians. sure, it’s a chat scope structure, and the back and forth concerned in describing a technical theme takes a long time, however this offers you a chief line to the mothership and it comes in handy if a analysis is eluding you.
and maybe essentially the most vital edge is that certification permits greater access to tech jobs with Apple authorized service companions, Apple resellers, or self-aiding operations comparable to schools, school methods, and universities. This additionally helps present techies draw a higher revenue; you exist alert of your stuff and furthermore you now maintain a chunk of paper from Apple that says so. It’s now not unreasonable to aspect this out sum the course through negotiations with a feasible service provider. It enhances your credibility and helps appeal to consumers in the event you Come to a conclusion to head solo and moonlight along with your personal repairs.
There are some provisos to accept as exact with. fitting an Apple licensed Macintosh Technician makes it feasible for credence to discharge warrantied repairs, however this still runs into a bit of of a grey enviornment except you’re employed through an SSA (Self-Servicing Account) that Apple allows for for universities and institutions to service its personal items, or an AASP (Apple licensed provider issuer), which is more corresponding to the tech store constitution you might exist used to. also, entry to Apple’s global service alternate (GSX) will require not only Apple certified Macintosh Technician repute but additionally employment at either an Apple-accepted SSA or AASP. Apple does, once in a while, enable for faraway/field entry to the GSX, but you’ll need to exist vetted by course of Apple. in case you can draw it off, you’ll maintain access to the Apple’s mighty GSX database, complete with up-to-date technical manuals that will furthermore exist access from any locality as you're employed on-website with shoppers. Inquiries towards this can exist shot over to email@example.com if you want to birth a conversation with Apple.What’s worried with the exams
After June 23, 2013, the suggestions concerning trying out to become an Apple Certification Macintosh Technician modified vastly. The examination, which has historically been hosted at diverse, proctored Prometric testing sites across the nation in addition to at special checking out locations and on-line, switched to an internet-handiest format (find plenary details on the company’s ACMT FAQ web page). The present U.S. Apple certification exam agenda is here.
You’ll should comprehend here classes for the checks, which can exist presented in assorted-alternative vogue:
Macintosh carrier Certification exam 9L0-010Demographic QuestionsEmbedded Battery SafetyESD (Electrostatic Discharge) PrecautionsNew Product Troubleshooting and Take-aside TipsTechnician defense
OS X 10.eight Mountain Lion Troubleshooting examination 9L0-064ApplicationsFile SystemsiCloud and MessagesInstallation and RecoveryNetworkingPeripherals and PrintingSecurity and PrivacyStartup ProcessSystem PreferencesTime MachineTroubleshooting equipment and ProceduresUser bills and PermissionsThe most answerable course to prepare for and pick the exams PeachpitPeachpit presents a collection of examine courses for taking the Apple certification tests.
while many of the exam specializes in diagnosing expertise concerns, Peachpit Press sells a pretty apt set of Apple seasoned practicing sequence analyze guides. The core publication sells for roughly $forty five in print and $36 in e-book structure. The publications involve evaluate sections and quizzes. that you could additionally locate lessons lasting so long as a few days at approved practicing facilities. The can charge and depth of the classes vary from core to center.
as soon as the examination starts off, you've got 90 minutes to comprehensive the assorted-alternative questions. live calm, pick your time, and exist alert that you should retreat again to reply questions you could maintain struggled with sum over the direction of the test. The scoring is, of route, instant; which you could find details about Apple’s examination scoring in this FAQ.
in case you don’t scramble an exam the primary time, that you can immediately retake it if you’re inclined to pay the examination charge again (at least, this has historically been the case). Apple takes the higher ranking and discounts the failed ranking. if you comprehend the question that made or broke your ranking, as an example, then it makes feel to retake the check immediate.decent luck
Going via Apple certified Macintosh Technician working towards and checks is a rough, a itsy-bitsy expensive process, nevertheless it furthermore opens new doors. And if you value diving into Apple’s hardware and doing it truly is a Big a allotment of your living, the certification is indispensable. locate the examine substances that exist just right for you, read and reread every itsy-bitsy thing carefully, acquire relaxed with every chunk of Apple hardware that you may acquire your hands on, exist as efficient as feasible at diagnosing complications, and furthermore you’re to your means.
And if you by haphazard set greater than two hard drives on fire over the course of your Mac tech career, then you definately’ve got me beat.
Editor's exist aware: updated on 7/2/13 at 9 p.m. PT with SSA and AASP assistance.To palpate upon this text and other Macworld content, argue with their facebook page or their Twitter feed.
Can any person Do these or are they for present Apple employees handiest?every person can become an ACMT. i Do not feel apple employees maintain those certifications too, it exist for licensed carrier providers.i am bemused why any one, exceptionally those on the receiving conclusion of any provider supplied through individuals no longer required to preserve their skills up thus far, thinks it is a superb component?My Cert of fulfillment
The enterprise is making its AppleCare technician certifications permanent as of June 23rd, making it so technicians will now not should scramble through a yearly recertification manner. moreover, tests of sum types could exist carried out online rather than in a trying out center.Wow...so I guess this is in fact value lower than the paper or not it's printed on...
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Apple has made a nice change to the Mac purchasing experience. Starting this month, the company is no longer charging users for Data Migrations with the purchase of a new Mac. Previously, Apple charged $99 for this service.
The change was first noted by TidBITS, which confirmed the change with an Apple Store Operations Specialist:
Beginning April 2, there will exist no cost for Data Migrations with the purchase of a new Mac or Data Transfers with a repair.
Data migration with new Mac purchases was originally allotment of Apple’s One to One training program at retail stores. The One to One program allowed users to pay a $99 per year subscription to work with a “Creative” at an Apple Store. Through this program, customers could learn more about their Mac, and exist assisted with any questions they had.
The One to One program, however, was shut down in 2015. Following that change, Data Migrations were available as a one-time $99 purchase when purchasing a new Mac. The service was furthermore available for out-of-warranty Mac repairs.
For in-store data migrations, Apple can assist users in poignant the information and files from their ripen laptop to their new Mac. Apple offers Migration aide software for both Mac and Windows computers.
This is certainly a nice change for customers who purchase Macs at Apple Stores. As TidBITS notes, however, data transfers can pick some time, so it’s famous to pick that into account when considering whether or not to maintain one performed at an Apple Store.
Subscribe to 9to5Mac on YouTube for more Apple news:
The iPod turns 18 this year — holy you-know-what! Apple’s first foray into truly disruptive technology since the PC wars is basically ripen enough to drink. And it was followed by a string of lucrative successes with the iPhone, the App Store, and Apple Watch. In the early 2000s Apple was the measure of innovation and design. Every other company was forced to maintain up or die.
The 2019 version of Apple couldn’t exist further from that reality. At a two-hour “special event” two weeks ago, Tim Cook took to the stage to declar a chain of also-ran services: Apple TV+, the company’s tentative foray into original streaming content, Apple Arcade, a gaming service, and Apple News+, a subscription word service.
Gaming, streaming, news. Really? In 2019? Where has Apple been for the ultimate six to seven years? What was once the most innovative company in the world is now laughably behind in some of the most ubiquitous services on the planet. Apple TV+ was particularly egregious as announcements go, offering no information on pricing, even as it enters a very competitive space. Instead, Apple trotted out celebrities devotion Oprah and Steve Carrell to divert attention from how half-baked and uninspired it sum seemed.
By far the most intriguing announcement was the Apple Card, a “new benign of credit card” that actually sounds a lot devotion a commonplace credit card when you read the fine print. It’s certainly not the first card to tout lower rates, cash back rewards, and no fees.
Wall Street wasn’t impressed. Goldman Sachs, the bank partnering with Apple on the Apple Card, stopped short of calling the other announcements a distraction from Apple’s flagging phone business.
Even product categories Apple once led in, devotion design solutions for creatives, are getting more innovative makeovers elsewhere — far away from Cupertino. Microsoft, once the butt of the “I’m a Mac, I’m a PC,” joke, suddenly seems alluring to young, hip creatives. Its gorgeous Surface Studio, crammed with functionality and flourishes you’d expect from Apple, has been described as a designer’s dream. An audience once deemed untouchable by Microsoft might exist up for grabs now. How did this happen?
For CEOs devotion Tim Cook, who aren’t founders, innovation doesn’t always Come easy. When you inherit a lead, you instinctively protect it, focusing on the numbers right in front of you, not the problems you can’t descry yet. But without a hunger for exploring the unknown, the seeds of complacency grow unchecked, and before the company knows it, a whole wave of technology and innovation passes by.
To stave off that grim event horizon, Apple and its leadership need a new approach. They need a refounding mindset devotion that of their archrival Microsoft. Perhaps Tim Cook could learn something from Microsoft CEO Satya Nadella.Put customers before cash cows
In May 2015, roughly a year into Nadella’s tenure, Microsoft made a stunning announcement. Windows 10 would exist the ultimate Windows release. How could this be? Windows was Microsoft’s biggest seller every year since 1985. Now Microsoft was refusing to relegate to its future beyond the latest release?
Of course, Microsoft’s strategy was much more considered than that. It was pivoting to a new model: Windows as a service. Rather than asking consumers to shell out hundreds of dollars every few years for a new version, it would release Windows 10 as a free upgrade for current customers and build regular updates and improvements.
Nadella knew that with more users and more devices running Windows, developers — who had shunned and consequently killed Microsoft’s mobile OS precisely for a need of users — would exist incentivized to enrich Microsoft’s ecosystem, a win-win-win for Microsoft, customers, and the all-important developer community.
By contrast, Apple’s product strategy seems to hinge on nickel-and-diming its customers. Each new phone or laptop that requires new accessories to duty properly might pad Apple’s bottom line, but the proliferation of dongles drives even their most loyal customers crazy. A cynic might observe that adding a credit card to your product portfolio is the oldest trick in the bespeak for adding a revenue stream.
The most adept maneuver in Apple’s playbook now is tempting fans to abandon them for more customer-centric brands.Look from the outside in, not inside out
Before Nadella became CEO, growth was viewed strictly from Microsoft’s position in existing markets and how to ameliorate that position. That point of view is answerable for Microsoft’s protracted failure in mobile.
At one point, Microsoft accounted for a mere one percent of mobile market share. The duopoly of Apple and Google had an insurmountable lead in mobile.
Instead of asking, “What new problem can they admiration solving for users?” Microsoft asked, “How can they ameliorate their market share?” Which led to a consequential decision: the $8 billion acquisition of Nokia.
The scramble was a disaster. The verisimilitude was, no one was asking for a third mobile OS. Microsoft’s one percent market partake should maintain been sum the proof they needed. Instead, Microsoft had to write off billions on the acquisition and is still figuring out its position in the mobile ecosystem.
Reversing its focus to inspect at problems from the outside in instead of inside-out has led Microsoft into fields that, five years ago, were much harder to imagine them leading in, devotion cloud computing and AI. In his bespeak “Hit Refresh,” Nadella describes the process of rise Microsoft’s miraculous turnaround with a shift. Rather than being a “know-it-all” company, Microsoft would become a “learn-it-all” company, or an outside-in company.
They discovered, for example, that as more and more companies relied on expanding sets of data to drive their business, storing the data was becoming an expensive logistical nightmare. This was especially exact for the great enterprise customers Microsoft had served for years. Microsoft refocused its efforts on the cloud to better meet this need for their customers, so that even those who wanted to maintain some data on local servers could adopt a hybrid solution.
Today, Microsoft’s cloud industry has surpassed Amazon’s at nearly $27 billion.Grant authorization to innovate
Most great companies already maintain the talent to innovate and drive growth. What’s often lacking is authorization to apply the talent to new opening areas.
Microsoft’s leadership in AI is a worthy example. Bill Gates founded the company’s research arm course back in 1991, and Nadella’s predecessor, Steve Ballmer, touted AI for feats devotion self-driving cars as early as 1994. The company invested millions in its research team over the years, yet to some extent their findings never made it into the products.
Why? Because Microsoft’s research and product teams were notoriously siloed. They simply didn’t talk to each other, let lonely collaborate on common challenges. They didn’t maintain authorization to innovate together.
That’s changed in the ultimate five years. Microsoft has improved the course it identifies which research to use in which products and how to acquire even the most far-off employees to collaborate. For example, every six months or so, they host a two-to-three day workshop between research and product teams to partake their findings and participate in a hackathon.
Now the company is renowned for its AI efforts in vision, speech, language, and real-time calculation, from healthcare solutions to CPG inventory management.
Even an ripen signature devotion Office now subtly employs AI in just about every capability in the suite. In Powerpoint, for example, it’s training AI to exist an smart aide that can sum but finish presentations for you. It’s a far bawl from the days of the laughable “Clippy” aide in Microsoft Word.
Microsoft is able to innovate at a previously unimaginable pace because in great part, they’ve given their terms authorization to work together on customer problems. A simple yet surprisingly radical notion in many of the largest companies.Your move, Apple
In asking Apple to innovate once more, the directive isn’t to rip up their product roadmap and halt sum production of phones. For a great enterprise devotion Apple, steering the whole company in a new direction is neither feasible nor desirable.
Instead, Apple needs the framework other great companies are discovering to install a permanent, always-on growth capability.
Operators devotion Tim Cook focus the whole org on the “Big to Bigger” picture. That is, how Do they pick an existing industry and scale it?
Instead, Cook should focus the company on discovering new customer problems and new businesses. For that, he needs talent and capital that sprint in tandem with the company’s established business. This new arm should exist tasked with discovering and validating new customer problems worth solving, so the company is always analyzing the Total Addressable Problem (TAP) in a new locality before it ever considers a Total Address Market (TAM). The latter is about what is today. The former is about what could be.
This discovery-focused group would retreat out and learn from customers, understand new influences on their behavior, report back without bias, and sprint inexpensive tests to descry if a new customer problem holds the seeds of a new business. It’s an efficient course for companies to ensure they never lose the entrepreneurial spirit that turned them into successful businesses in the first place.
Ultimately, what Apple faces is not a money, talent, or ideas problem. It’s an ownership problem that starts at the top. If Apple is going to exist a leader once more, Tim Cook needs to retreat beyond his operator roots and learn to exist a creator.
Christina Wallace is VP of growth and David Kidder is CEO of growth advisory solid Bionic. They are co-authors of New to Big.
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