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9A0-394 exam Dumps Source : Adobe Media Optimizer commerce Practitioner

Test Code : 9A0-394
Test appellation : Adobe Media Optimizer commerce Practitioner
Vendor appellation : Adobe
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Adobe Adobe Media Optimizer Business

Adobe Redefines Digital promoting with novel Predictive Modeling Capabilities | killexams.com actual Questions and Pass4sure dumps

LONDON--(business WIRE)--Adobe zenith EMEA, The Digital advertising and marketing conference — Adobe (NASDAQ: ADBE) today introduced a major novel release of Adobe Media Optimizer, the business’s most superior digital promoting platform. The newest innovations enhance performance by up to 25 % through new, predictive modeling algorithms that accurately forecast and optimize campaigns throughout search, sociable and expose channels. The absolutely redesigned consumer interface maximizes marketer effectivity via simplified crusade management, creative statistics visualizations, and controls that Put into consequence crusade alterations within seconds.

“precisely predicting crusade performance across pcs and mobile platforms is essential for greatest success within the programmatic advert market,” pointed out Justin Merickel, senior director of promoting solutions, Adobe. ”Adobe Media Optimizer is the first confess in the commerce to in reality pioneer algorithmic optimization. by artery of capitalizing on huge records, customers can precisely prognosticate drive outcomes for optimum recur on their investment.”

Integration with Adobe marketing Cloud enhances Adobe Media Optimizer’s cost with records administration, collaboration equipment, separate sign-on, tag management, and seamless phase sharing to do consumers greater a success. main novel points in Media Optimizer can subsist establish instantly and encompass:

  • subsequent-technology Predictive Modeling Algorithms: novel algorithms employ the energy of huge statistics to precisely prognosticate crusade efficiency and power ROI across computing device and cellular instruments. marketers can evaluate their options to boost performance in real-time and automate finances allocations via crusade simulations and expend innovations. enjoyable cell bid changes in Media Optimizer allow marketers to besides exploit search advertising bids on the sail and by device classification, geo region, audience, time of day, and other attributes.
  • Unified crusade analysis: through the taut integration with Adobe Analytics, web site engagement records is handed to Media Optimizer whereas Media Optimizer is sending search engine metrics (e.g. impressions, click quantity, can suffuse per click, etc.) to Analytics, giving entrepreneurs a unified evaluation and holistic insights into their campaigns. With the combination, Media Optimizer customers fill seen search drive performance expand via an additional seven to 25 p.c, with a regular raise of 16 %.
  • extended audience reach: audience management capabilities in Media Optimizer allow marketers to efficaciously exploit and optimize remarketing lists for Google search advertisements. With look to be-alike modeling, marketers can determine novel possibilities whose features and behaviors are corresponding to revise purchasers, extra extending drive attain. A unified view of all audiences allows for marketers to additionally quickly determine excessive-price shoppers and carry targeted messages that animate them to behave.
  • actual-Time crusade administration: a completely redesigned person interface advances the person journey with the aid of making it less complicated to set-up, modify, video display, and optimize campaigns across channels in actual time. novel tools to forecast efficiency when budgets and goals alternate provide entrepreneurs replete flexibility and help do sure that the revise message reaches the revise viewers at the usurp time.
  • Retail promoting Optimization: with the aid of integrating feed and drive administration, retail campaigns can now subsist simplified at scale. Google looking campaigns and inventive property for monitor advertising can besides subsist managed from a single, optimized feed. moreover, the streamlined feed and reporting structure presents revise attribution to pressure elevated earnings.
  • consumer charges

    Keith Nichols, international Digital advertising and marketing & Mobility, Thermo Fisher Scientific

  • "we fill now seen large performance profitable properties with Adobe Media Optimizer and its integration with Adobe Analytics. Media Optimizer's predictive modeling capabilities fill improved their drive ROI by using seventy eight% and the confess gives accurate forecasts to assist us Run extra advantageous digital advertising and marketing programs.”
  • Christopher Jowsey, senior supervisor of net Ecommerce, Lenovo

  • “Adobe Media Optimizer makes it workable for us to without difficulty regard and enhance how each and every channel is performing. With that information, they are able to first-rate-tune their channel combine and invest appropriately in every for the best workable recur on advert expend (ROAS). moreover, the unified evaluation and holistic perception into their campaigns the employ of the combination between Adobe Media Optimizer and Adobe Analytics has these days contributed to an eleven percent uplift in search drive efficiency.”
  • additional resources

    About Adobe Media Optimizer

    Adobe Media Optimizer, considered one of six options in Adobe marketing Cloud, is the trade’s most advanced digital advertising platform delivering ad management, optimization and forecasting across search, display and sociable media channels. Used with the aid of greater than 500 international consumers, Adobe Media Optimizer can provide more than 300 million potentialities each month and manages more than $2 billion in annualized ad expend on behalf of its customers.

    About Adobe marketing Cloud

    Now there’s a set that places everything digital entrepreneurs want in one spot. It’s called the Adobe marketing Cloud. It contains a complete set of analytics, social, promoting, concentrated on, web and app journey administration and move-channel drive management options as well as core functions and mobile capabilities that bring together everything entrepreneurs deserve to know about their campaigns. So marketers can rep from information to insights to action, faster and smarter than ever.

    About Adobe systems integrated

    Adobe is altering the district through digital experiences. For more assistance, quest advice from www.adobe.com.

    © 2014 Adobe programs incorporated. all rights reserved. Adobe and the Adobe brand are both registered logos or logos of Adobe systems included in the u.s. and/or other international locations. all other trademarks are the property of their respective house owners.


    Adobe updates Media Optimizer and Analytics | killexams.com actual Questions and Pass4sure dumps

    Adobe has released an up-to-date version of its Adobe Media Optimizer which it renowned will power a 25% bump in performance.

    The refreshed Media Optimizer aspects novel predictive modelling algorithms to forecast and optimize campaigns across search, sociable and expose channels.

    “precisely predicting crusade performance across pcs and mobile systems is vital for most excellent success in the programmatic ad market,” Justin Merickel, senior director of advertising solutions Adobe, pointed out. ”Adobe Media Optimizer is the primary solution within the commerce to in reality pioneer algorithmic optimization. by using capitalizing on huge facts, valued clientele can precisely prognosticate crusade results for maximum recur on their funding.”

    The “next –era” predictive modeling algorithms uses massive facts to prophesy drive efficiency and entrepreneurs can employ drive simulations and expend techniques to automate finances allocations. Adobe besides said it makes it workable for entrepreneurs to manage search advertising bids “on the fly” with criteria together with geo-location and time of day.

    it's integrated with Adobe Analytics, the Adobe advertising and marketing Cloud and might establish novel prospects and high-cost shoppers to enable centered messages.

    Adobe has besides brought capabilities to its Adobe Analytics including entry to are live event facts, predictive analytics a unified section builder, cell app analytics and Apple iBeacon guide.

    invoice Ingram, vice president of Adobe Analytics and Adobe Social, observed: “these days’s information takes the power of Adobe Analytics to a novel level, with predictive capabilities and mobile performance that subsist sure entrepreneurs can maximize both move and profits."


    AppsFlyer publicizes comprehensive Integration with Adobe marketing Cloud | killexams.com actual Questions and Pass4sure dumps

    SAN FRANCISCO, CA--(Marketwired - Mar 17, 2017) - AppsFlyer, a number one cellular attribution and advertising facts analytics company whose mission is to do the advertising and marketing industry extra measureable, these days introduced its platform integration with Adobe advertising Cloud. The finished solution empowers digital advertisers to trap into account the recur on investment (ROI) of their cellular expend as a fraction of their move-channel ideas, and is now attainable to present Adobe purchasers.

    without cell attribution, digital advertisers physiognomy the problem of connecting their cellular advertising and marketing expend to their app salary and overall client existence-time cost. AppsFlyer's consumer-degree information extends the insights provided via Adobe through a seamless integration into Adobe Analytics, Adobe viewers manager and Adobe Media Optimizer. moreover this, AppsFlyer's position as an official enterprise companion within the Adobe advertising Cloud alternate confederate program ensures a tall flat of carrier for Adobe shoppers benefiting from the brought capabilities.

    "built-in attribution statistics lets digital advertisers spoil down the silo of cellular advert expend because it correlates to their replete customer lifestyles-time price," pointed out Ben Roodman, director of partnerships at AppsFlyer. "We're arrogant to subsist an Adobe advertising and marketing Cloud alternate company accomplice as the immediate cooperation between their teams will provide clients with seamless integration and wonderful high-quality of carrier."

    On a technical stage, the combination offers acquisition drive assistance from AppsFlyer to all accessories of Adobe Analytics. This statistics is correlated to a consumer's in-app undertaking and can subsist used to optimize crusade efficiency, create actionable person segments and song move-channel ROI. Key capabilities introduced by means of AppsFlyer encompass cellular app set up tracking for Adobe Media Optimizer, as well as go-device user segments for Adobe audience manager. Adobe Analytics clients benefit from being able to tie media expend returned to sure consumer IDs and enrich their app utilization facts with cell advert spend.

    "user-degree data on acquisition suffuse and media expend is an necessary fraction of the pass-channel ROI equation," stated Cody Crnkovich, head of platform companions and strategy at Adobe. "Adobe is delighted to fill AppsFlyer as an Adobe advertising Cloud change company accomplice and they Look ahead to working together to boost digital advertisers' potential to peer their cellular statistics throughout all channels."

    About AppsFlyer AppsFlyer's know-how is discovered on ninety eight p.c of the area's smartphones, making it the international chief in mobile attribution and advertising information analytics. facts-driven marketers depend on AppsFlyer for impartial dimension options and imaginative materiel to develop their cellular enterprise. AppsFlyer's platform techniques billions of cellular movements day by day, empowering cell entrepreneurs and builders to maximise the recur on their marketing investments. With AppsFlyer's NativeTrack™ Attribution, advertising and marketing Analytics records, OneLink's abysmal linking capabilities and the lively Fraud Suite featuring DeviceRank, AppsFlyer is the go-to resource for the most a success mobile apps on the earth. relied on by using fb, Google, Twitter, Pinterest, Tencent, HBO, Playtika, Waze, Alibaba, Kayak, Activision and 12,000+ different leading brands and partners, AppsFlyer has 12 global workplaces to assist each app marketer all over the world. To subsist trained extra, talk over with www.appsflyer.com.


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    Adobe Media Optimizer commerce Practitioner

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    Marchex And Adobe Media Optimizer Deliver Efficiency & Real-Time Insights to Search Marketers For all Keywords | killexams.com actual questions and Pass4sure dumps

    SEATTLE--(BUSINESS WIRE)--Marchex (NASDAQ:MCHX), a mobile advertising analytics company, today announced a novel integration with Adobe Media Optimizer that delivers better recur on advertising expend for enterprise search marketers that rely upon inbound phone calls to drive sales. The novel integration is the only solution to deliver 100% keyword attribution for calls placed directly from paid search ads for an unlimited number of keywords and any drive structure.

    In addition, Marchex Search Analytics delivers automated insights on every phone muster directly into Adobe Media Optimizer for each keyword, including muster outcomes and Interactive Voice Response (IVR) inputs. These insights allow marketers to properly automate paid search bidding by allocating budgets towards keywords that best drive over-the-phone purchases.

    Marchex Search Analytics is leveraged with Adobe Media Optimizer for clients in many industries, including VITAS Healthcare, the nation’s leading provider of hospice care. “Receiving and tracking all phone calls from patients and families considering hospice trust is integral to their marketing efforts,” said Drew Landmeier, senior vice president and chief marketing officer for VITAS. “The Marchex and Adobe integration provides us valuable search insights in one platform. With replete keyword-level muster attribution from all calls including those that originate from muster extensions and call-only campaigns, they better their faculty to subsist smart and efficient with their search engine marketing.”

    The Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and device. By partnering with Marchex, Adobe Media Optimizer can deliver strategic insights that connect the dots between paid search and offline sales to drive higher levels of advertising performance and consumer engagement.

    “Our integration with Adobe Media Optimizer is for enterprise marketers with massive keyword lists and involved drive structures,” said Nilesh Dhawale, Senior Product Manager at Marchex. “For companies that rely on inbound phone calls from paid search, this partnership allows marketers to properly automate paid search bidding.”

    About Marchex

    Marchex is a mobile advertising analytics company that connects online conduct to real-world, offline actions. By linking captious handle points in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform commerce performance.

    Please visit www.marchex.com, www.marchex.com/blog/ or @marchex on Twitter (twitter.com/Marchex), where Marchex discloses material information from time to time about the Company, its fiscal information, and its business.

    About Adobe Media Optimizer

    Adobe Media Optimizer is a programmatic ad-buying solution that helps advertisers forecast the best mingle of search, display and sociable ads based on their budget. Adobe Media Optimizer besides automates the execution of media plans and helps advertisers find the best artery to deliver pertinent content to their high-value audiences.


    Adobe Takes direct At Google And Other Marketing Clouds And TV Is Its Main Weapon | killexams.com actual questions and Pass4sure dumps

    Adobe has rolled out an Advertising Cloud, a merger between its Adobe Media Optimizer products and the acquisition of video DSP TubeMogul, the company revealed Tuesday at the Adobe zenith in Las Vegas.

    Adobe Media Optimizer previously was housed under the Adobe Marketing Cloud and consisted mostly of search, dynamic creative and to some extent limited display capabilities.

    It will operate now as a standalone cloud adjacent to the larger Marketing Cloud stack, which includes drive execution, sociable and A/B testing, and Adobe’s Analytics Cloud, which consists of Adobe Audience Manager and Adobe Analytics.

    All three clouds now operate under the Adobe flavor Cloud in a restructuring Adobe claims more accurately reflects its go-to-market strategy with clients across verticals: marketing, advertising and data and analytics.

    Data spans Adobe’s ad, marketing and analytics products, so a client using Advertising Cloud can apply audience segments created in Analytics Cloud.

    “We’ve integrated with Marketing Cloud [and Analytics Cloud] such that advertisers who employ those platforms can very easily retarget any of their audience segments with a brace of clicks and with very tall match rates,” Brett Wilson, former CEO of TubeMogul and novel VP and GM of Adobe’s advertising business, told AdExchanger.

    “The most necessary thing they can enact is enable advertisers to find a much higher percentage of their audience than they could if their DSP and DMP weren’t integrated,” he added. 

    That said, Adobe won’t subsist everything to all marketer clients, such as L’Oreal, which uses Salesforce’s Krux as its DMP, so Wilson said the Adobe Advertising Cloud will remain interoperable with other cloud stacks.

    One workable motivation for Adobe segregating its media execution tools is to underscore one of its main differences from compete marketing clouds: DSP ownership.

    “Before, they really weren’t that tenacious in display,” said Karsten Weide, the VP of the media and entertainment practice at research difficult IDC. “They had search marketing, but display wasn’t their specialty. They [now] want [to subsist known as] a vendor of programmatic marketing solutions.”

    Adobe besides wants to plant its stake in the ground as Google continues to double down on products that straddle the lines between advertising and mar tech, including, for instance, its email and CRM-based Google Customer Match, Weide hypothesized.

    “The two main companies they compete with now are Google and The Trade Desk,” Wilson acknowledged.

    Although Wilson called Google a immense confederate to Adobe’s search and display side, TubeMogul had a long-standing beef with Google when it was an independent video DSP.

    “With respect to data, reflect of Google as the Bermuda Triangle where your data goes in and just doesn’t near out,” Wilson said.

    He believes eventually, large walled gardens will subsist forced to open as marketers enjoy P&G (and the UK) lobby for greater accountability and better ad character from platform partners. In the meantime, Adobe sees itself as a major independent ad tech alternative to platforms enjoy Google and Facebook.

    Adobe already has one leg up on competitors: sell-in with immense broadcasters via its TV capitulate optimization tool, Primetime, and TubeMogul’s legacy in programmatic video and more recent foray into programmatic TV, a commerce which Wilson claims was on a $100 million Run rate at the immediate of terminal quarter.

    “We’ve believed for a long time that because most advertisers still expend 50% of their budgets or more on television, if you want to subsist the one ad platform that rules them all, you fill to anchor around television,” Wilson said.

    With TubeMogul, Adobe has a better chance of attracting much larger brand advertising clients, predicts Scott Denne, an analyst at 451 Research.

    “Media Optimizer used to subsist an upsell to existing Adobe Analytics customers,” he noted. “The profile of a marketer that would swirl to its website analytics vendor for a DSP or paid search platform is very different from the media buyer that puts TV at the center of its media plan.”

    On one hand, it will subsist challenging for Adobe to serve both sets of customers with the same Advertising Cloud.

    But TubeMogul had a characteristically better bidder than Media Optimizer, Denne said, and TubeMogul’s inroad to brand advertisers will provide opportunities to sell Audience Manager, the DMP, more broadly into brands.

    Adobe “has traded a market with minimal growth prospects – paid search and display – for TV, a much larger addressable market that is in the earliest stages of shifting to software,” he added.


    Wunderman Achieves Specialist Status for Adobe drive Expertise | killexams.com actual questions and Pass4sure dumps

    August 20, 2015 09:10 ET | Source: Wunderman

    NEW YORK, Aug. 20, 2015 (GLOBE NEWSWIRE) -- Wunderman, one of the world’s largest CRM direct marketing networks, is the first Adobe confederate globally to subsist specialized in Adobe Campaign. Wunderman’s KBM Group in the U.S. and its EMEA team fill each earned specialist status.

    As an Adobe Premier Partner, WPP, Wunderman’s parent company, has committed to developing the skills required to design, develop, sell and deploy solutions at a tall flat of expertise using Adobe technology across its network of companies.  Wunderman, an Adobe commerce Plus Partner, leads this trouble with its commitment to Adobe Campaign.  With six years of flavor implementing and running Adobe drive solutions for companies across various industries and with marketing experts – architects, developers, solutions consultants, and practitioners – individually certified through rigorous training, Wunderman offers brands trustworthy expertise, comprehensive solutions and repeatable results to better marketing performance in both NA and EMEA.  

    Moreover, Wunderman supports Adobe drive within its data-centric impact Consumer engagement Platform, enabling consistent, knowledgeable personalization across channels as well as measurement and real-time updates to consumer intelligence.  The integration of enriched data with Adobe drive is invaluable for driving marketing ROI and achieving agile, in-the-moment marketing.

    “Congratulations to Wunderman on this considerable achievement for not just one, but two major global regions.  Their commitment to providing marketers tall proficiency in Adobe drive coupled with their expertise in data management for extraordinary consumer relevancy is unparalleled and a testament to their industry leadership,” says Jim Sink, Adobe’s Vice President of Global Agency Partnerships.

    Gary S. Laben, Global Chief Data Officer of Wunderman and CEO of KBM Group, says, “We are deeply committed to offering their clients best-in-class solutions within a data-driven, insights-rich engagement ecosystem. Achieving and maintaining a tall degree of skill with Adobe drive to provide optimized marketing results for their clients across the world is one of their highest priorities.”

    As fraction of the WPP group, Wunderman is one of a collection of agencies -- including Acceleration, Cognifide, Mirum, and VML -- which fill flavor in various Adobe Marketing Cloud Solutions: Adobe Campaign, Adobe flavor Manager, Adobe Analytics, Adobe Target and Adobe Media Optimizer.  The companies collaborate and leverage individual solutions expertise and other strengths across the network to provide marketing technology services beyond the footprint of a separate WPP company.

    Wunderman is an Adobe drive Specialized Partner. Wunderman has been validated by Adobe to fill the certified personnel and customer references required to deliver world-class implementations and the highest recur on investment for Adobe Marketing Cloud customers.

    About Wunderman Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and sociable media. Founded by Lester Wunderman in 1958, today they fill 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 commerce people working in 175 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefónica, Shell and UnitedHealth Group are among their clients. Wunderman is fraction of WPP (NASDAQ:WPPGY). Find out more at www.wunderman.com and @wunderman.

    About Adobe Marketing Cloud Adobe Marketing Cloud empowers companies to employ immense data to effectively achieve and engage customers and prospects with highly personalized marketing content across devices and digital handle points. Eight tightly integrated Solutions tender marketers a complete set of marketing technologies that focus on analytics, web and app flavor management, testing and targeting, advertising, video, audience management, sociable engagement and drive orchestration. The tie-in with Adobe Creative Cloud makes it easy to quickly activate creative assets across all marketing channels. Thousands of brands worldwide including two thirds of Fortune 50 companies rely on Adobe Marketing Cloud.

    Wunderman Andrew Sexton SVP, Press Relations +1 212 941 3726 Andrew.sexton@wunderman.com KBM Group Peggy Garner Director, Marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.garner@kbmg.com

    novel York, novel York, UNITED STATES

    Wunderman Andrew Sexton SVP, Press Relations +1 212 941 3726 Andrew.sexton@wunderman.com KBM Group Peggy Garner Director, Marketing Communications +1 713 995 2358 or 281 865 1412 Peggy.garner@kbmg.com

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