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650-316 exam Dumps Source : SP Video facet II - Media Satellite and(R) Broadcast

Test Code : 650-316
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: 39 real Questions

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Cisco Cisco SP Video Phase

Evolution of Key Cisco management Positions | killexams.com real Questions and Pass4sure dumps

Cisco’s long-standing perception has always been that businesses deserve to evolve to drive forward and lead through market transitions.  The identical is proper for their govt talent.  Evolving their talent requires placing them in novel roles, increasing their perspective and talent units and bringing sparkling ideas and energy to the business. here is what we’ve lately completed with Edzard Overbeek’s novel slump from SVP of their Asia-Pacific-Japan location to slump of their international features company and Bruce Klein’s circulation from SVP of Public Sector income to the top of their international ally corporation.

over the past 12 months, we've refocused their engineering company for agility, superior resolution making, and a renewed focus on innovation.  The market share numbers speak for themselves and their consumer self assurance has in no route been greater.  they now bask in a powerful management team and the company neighborhood leaders bask in demonstrated mighty execution.  Now the time is confiscate for us to pressure the next section of their organizational evolution.

With that, we're pleased to advertise Padmasree Warrior will extend her function to become Cisco’s Chief expertise and route Officer the residence she may be chargeable for identifying customer and trade transitions and identifying Cisco’s approach to wield them.  Padma will drudgery intently with Cisco’s engineering, container, operations and features leadership, and will outline method, investments, acquisitions and the evolution of Cisco’s know-how ally ecosystem.   moreover, Padma could be liable for notion management round Cisco’s products and architectures, technical skill structure and recruiting, and he or she will enlarge her time with exterior stakeholders.  The industry neighborhood CTO’s will record dotted line to Padma to enable efficient alignment between know-how strategy, company strategy and M&A activity.  over the past four years, Padma has established a huge tune checklist of effects, such as constructing Cisco’s strategy and execution round architectures, cloud, criterion technology approach framework, and attracting and establishing industry main technical ability.  They look ahead to accelerating their market position beneath Padma’s strategic course.

After 13 years of extraordinary provider to Cisco, Ned Hooper can be leaving the instant Cisco household to profile an independent funding partnership industry and to pursue his goal to be a essential investor.  Ned has been engaged on his arrangement with us over a few months, and they look to be ahead to partnering with him in his novel recreation.  Ned has a several ardour and talent for investment and strategy, and may focal point on this in the next fragment of his profession.   Ned pioneered the mannequin for enormous-scale M&A at Cisco and drove gargantuan transactions for the company akin to Tandberg, WebEx, Airespace, Starent and NDS.  additionally, he has managed their $2B investment portfolio with each strategic and monetary returns to the enterprise. Ned’s strategy and enterprise progress crew will now report to Padma.  they would dote to thank Ned for his contributions, management, friendship and his ceaseless pressure to every the time achieve the reform factor for Cisco.

eventually, Pankaj Patel will anticipate the management of Cisco’s engineering company.  Pankaj will oblige innovation, operational excellence and agile construction throughout their items, solutions and architectures, and continue to enhance their relevance with their expanding client base.  Pankaj’s deep client relationships and extensive engineering capabilities, mixed along with his capability to mentor and develop birthright engineering talent will serve Cisco neatly as they oblige the subsequent section of engineering management for the business.  when you may be regular with Pankaj’s provider company adventure, he up to now spent sixteen years within the enterprise space.  over the final 13 years, Pankaj developed and grew Cisco’s provider issuer enterprise which nowadays accounts for approximately 35% of Cisco’s direct product profits. Pankaj’s leadership in key provider provider areas similar to core routing, side routing, SP mobility and SP video has positioned Cisco extremely well for the longer term. during his tenure Pankaj has delivered a significant variety of products to the Cisco portfolio, addressing a wide orbit of consumer wants.  over the past yr because the co-leader of engineering, Pankaj has accelerated his involvement in Cisco’s enterprise enterprise, because the intersection points between service issuer and industry Come closer together.

As they dwell concentrated on being the most advantageous Cisco for their clients, partners, traders and employees these days, they never lose song of where they wish to fade in the future.  we're enthusiastic about this evolution in their organization. tickle associate us in congratulating Padma, Pankaj and Ned on the next section of their respective journeys.

John Chambers and Gary Moore

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Cisco Drives the cellular web for enhanced Video adventure across instant Networks | killexams.com real Questions and Pass4sure dumps

BARCELONA, SPAIN--(Marketwire - 02/13/11) - From the 2011 GSMA cellular World Congress, Cisco (NASDAQ:CSCO - information) nowadays introduced Cisco® movement, a strategic framework that comprises novel solutions to permit provider suppliers to stronger manage, boost and choose monetary talents of the rapidly growing volume of mobile video and records traffic.the novel Cisco circulate (Monetization, Optimization, Videoscape experience) solutions encompass Cisco mobile Videoscape™, Cisco provider issuer Wi-Fi and Cisco Adaptive intellectual Routing (AIR). Cisco flow options symbolize the next fragment of Cisco's provider provider Mobility method, which enables service providers to improved monetize and optimize their networks, whereas delivering personalized mobile features across wired and instant networks.the novel Cisco stream solutions span the cellular network -- from client to community to cloud -- and are designed to wield the increasing volume of mobile facts site visitors -- peculiarly video. based on the these days released Cisco visible Networking Index (VNI) global mobile data site visitors Forecast for 2010 to 2015, two-thirds of the area's mobile statistics site visitors will be video via 2015. mobile video site visitors will more than double each year between 2010 and 2015.records

  • ingenious applied sciences introduced as a fragment of the Cisco circulate framework include:
  • Cisco cellular Videoscape, which makes it feasible for cellular operators to convey an superior cellular video undergo to purchasers through novel expertise on the Cisco ASR 5000 and Cisco Unified Computing system™ platforms. These platforms hyperlink the cell network to the better video distribution community enabled with the aid of the Cisco content birth community capabilities of Cisco Videoscape. The solution additionally utilizes the capabilities of the novel Cisco Videoscape Media Suite to present efficient and reasonably priced content administration across diverse displays.
  • Cisco carrier company Wi-Fi respond is an end-to-conclusion, provider-grade solution that enables carrier suppliers to successfully utilize Wi-Fi for cellular statistics offload. This sagacious solution with the Cisco next technology Hotspot technology gives a platform with standardized seamless totally-comfy authentication enabling roaming and delivering a number of recent services and novel cell experiences. The respond furthermore features the novel Cisco Aironet 1550 progression outdoor wireless access factor with Cisco CleanAir expertise, and makes it feasible for service suppliers to provide cost-efficient capacity and totally-comfortable coverage in centered areas akin to outside wearing venues and transportation corridors while offloading hefty cell traffic masses.
  • Cisco Adaptive sagacious Routing (AIR), which lowers the can permeate of cellular information traffic by route of offering service intelligence every over the community. Extending across the Cisco ASR a thousand, Cisco ASR 5000 and Cisco ASR 9000 platforms, Cisco AIR distributes and shares community and customer intelligence greatly to interact and communicate on individual site visitors varieties, and to optimize site visitors routing and handling for the top-rated provider journey at the lowest charge. Cisco AIR makes it feasible for intellectual decisions with the aid of the network of when and the residence to direct site visitors.
  • Key advantages

  • For service providers, Cisco movement options:
  • allows cellular operators to optimize the stream of cellular video site visitors, cutting back the linked radio access community (RAN) prices by route of up to 27 %, in keeping with a currently published white paper with the aid of ACG analysis titled, "Hyperconnectivity and the Video problem: Can Cisco's circulate abet the cell Operator?"
  • gives self-healing and self-optimizing for top reliability and exorbitant efficiency.
  • Offloads mobile, video and information site visitors onto a Wi-Fi community with the equal stage of service, enabling novel functions and salary alternatives.
  • offers gold criterion best and improved personalization and customization of the cell video experience.
  • enables novel company fashions through network intelligence whereas lowering charges.
  • provides clean migration route to IPv6-able infrastructures.
  • For patrons, Cisco circulation solutions:
  • carry a stronger mobile video journey optimized for better best, more suitable reliability, and improved personalization and customization.
  • present a far better Wi-Fi undergo with exorbitant performance and exorbitant reliability, in addition to a customized and personalised cellular journey.
  • convey novel services accessible with novel even of pleasant, efficiency and reliability.
  • supporting costs

  • Prashant Gokarn, head-3G company, Reliance Communications, Ltd."as the leading alternative operator in India, Reliance Communications prides itself on its capacity to normally respond to the needs of every its valued clientele through providing the newest multimedia and video functions, on both its wireline and instant networks, delivering the equal exorbitant exceptional, reliability, and journey. Cisco's circulate solution is a key trade milestone for subsequent-technology cellular networks to develop, installation and preserve advanced video features successfully and value-quite simply."
  • Philippe Lucas, senior vice chairman, standardisation and ecosystems building, Orange"we're committed to enhancing their consumer's adventure on Wi-Fi. it really is why Orange is concerned within the Cisco next technology Hotspot initiative with different trade gamers to better seamless connectivity between 3G and Wi-Fi. They believe that a SIM-based mostly authentication model will bring simplicity and more advantageous security for customers, exceptionally when roaming. They at present depend on Cisco's network capabilities to give Orange Wi-Fi access in public hotspots protecting more than 2,000 sites in France."
  • Ash Dahod, senior vice president and customary supervisor, cellular cyber web technology group, Cisco"stream is the next fragment of Cisco's service provider Mobility method, which became introduced finally 12 months's mobile World Congress after Cisco received Starent Networks. As cellular operators drudgery to maneuver and choose expertise of the cell video tidal wave, they are increasingly looking for monetization and optimization techniques so one can slump their bottom line and raise their client adventure. they are addressing this with their mobile Videoscape solution, Adaptive intellectual Routing and service provider Wi-Fi answer. each of these options permits the cellular operator to bring better best, lower the permeate and differentiate the video journey."
  • Ray Smets, vice president and regular manager, wireless Networking company unit, Cisco"Cisco is extending the vigour of Wi-Fi beyond the enterprise with novel improvements that permit provider providers to optimize and monetize their networks. Cisco's next era Hotspot vision elevates the reputation of Wi-Fi as a depended on radio network on a par with mobile radio entry networks, via enabling provider providers to optimize their networks with the aid of offloading information site visitors to Wi-Fi, making unavoidable a sophisticated consumer adventure with transparent authentication and roaming."
  • Embedded videos

    helping components

    Tags/keyword phrases: Cisco, wireless, mobility, provider providers, cell cyber web, cellular video, cell Videoscape, Videoscape, Wi-Fi, Hotspot, Aironet, CleanAir, Adaptive sagacious Routing, AIR, ASR, UCS, Ash Dahod, Ray Smets, Reliance Communications, OrangeRSS Feed for Cisco: http://newsroom.cisco.com/dlls/rss.htmlCisco will betray its novel options at 2011 GSMA cell World Congress in stand 8A70, Feb. 14-17. The Cisco options will be obtainable over the arriving months and pricing should be introduced upon availability. For greater counsel, tickle debate with: www.cisco.com/go/cell.About Cisco Cisco (NASDAQ:CSCO - news) is the worldwide chief in networking that transforms how individuals join, talk and collaborate. information about Cisco can furthermore be organize at http://www.cisco.com. For ongoing information, tickle fade to http://newsroom.cisco.com.Cisco and the Cisco emblem are emblems or registered logos of Cisco and/or its affiliates in the U.S. and other nations. a list of Cisco's logos will furthermore be discovered at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. the exhaust of the note ally does not indicate a partnership relationship between Cisco and some other enterprise.Embedded Video AvailableEmbedded Video available: http://www2.marketwire.com/mw/frame_mw?attachid=1509208Embedded Video purchasable: http://www2.marketwire.com/mw/frame_mw?attachid=1509224Embedded Video purchasable: http://www2.marketwire.com/mw/frame_mw?attachid=1509225Embedded Video available: http://www2.marketwire.com/mw/frame_mw?attachid=1509226Embedded Video available: http://www2.marketwire.com/mw/frame_mw?attachid=1509222Embedded Video attainable: http://www2.marketwire.com/mw/frame_mw?attachid=1509227Image accessible: http://www2.marketwire.com/mw/frame_mw?attachid=1509142Image purchasable: http://www2.marketwire.com/mw/frame_mw?attachid=1509144Image available: http://www2.marketwire.com/mw/frame_mw?attachid=1509148Image obtainable: http://www2.marketwire.com/mw/frame_mw?attachid=1509151Image purchasable: http://www2.marketwire.com/mw/frame_mw?attachid=1509154Image accessible: http://www2.marketwire.com/mw/frame_mw?attachid=1509133Image attainable: http://www2.marketwire.com/mw/frame_mw?attachid=1509155


    Cisco salary Breakdown And company Outlook | killexams.com real Questions and Pass4sure dumps

    No outcome found, try novel keyword!SP Video earnings increased 30% for the quarter. Cisco strives to fulfill the carrier provider's exact for video, mobility, cloud, quicken of provider delivery, and monetization of carrier masses. The Sec...

    650-316 SP Video facet II - Media Satellite and(R) Broadcast

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    650-316 exam Dumps Source : SP Video facet II - Media Satellite and(R) Broadcast

    Test Code : 650-316
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    | Intelsat’s Stephen Spengler on HTS, life post-OneWeb merger attempt, and in-orbit servicing | killexams.com real questions and Pass4sure dumps

    Stephen Spengler, chief executive officer, Intelsat. Credit: Intelsat.

    WASHINGTON and MOSCOW — Five years ago this month, Intelsat ordered the first of what is now six high-throughput Epic-class satellites. That soon-to-be global network is now mostly in orbit, with the fifth satellite, Intelsat-37e, launching Sept. 29, and Horizons-3e, a shared satellite with Sky flawless Jsat, launching in 2018.

    The addition of Epic to Intelsat’s fleet is helping better the company’s equilibrium sheet, albeit more slowly than expected. The novel revenue and the swear flat panel antennas portend for a larger addressable market bask in Intelsat optimistic about its future.

    But the market for high-throughput satellite (HTS) services is quickly becoming more competitive. Many in industry are already slapping novel adjectives (very, ultra, extreme) on their HTS offerings to differentiate next- and next-next-generation services.

    Those novel HTS systems are in a amalgamate of geostationary and non-geostationary orbits, and some operators claim they will provide terabits of capacity.

    Intelsat CEO Stephen Spengler is not worried about Epic competing in this novel HTS world. Epic satellites are generating revenue, and OneWeb, despite this year’s failed merger attempt, remains a very proximate partner.

    Spengler attended World Satellite industry Week in Paris earlier this month for only the first day, returning to the U.S. for Goldman Sachs’ 26th Annual Communacopia Conference in novel York. Spengler spoke ahead of the conference with SpaceNews Staff Writer Caleb Henry.

    Intelsat was one of the early investors in high-throughput technology. There are now a lot of novel so-called VHTS systems planned for GEO and LEO. What are your thoughts on these, and has any of this changed Epic?

    The appellation doesn’t really matter so much — that’s not what’s important. What is notable is to recognize that the entire industry is innovating and they are every seeking ways to better satellite capacity economics for their customers. They are doing that with Intelsat Epic. It’s notable to note in their Intelsat Epic fleet, it’s not six satellites that are identical. Each one that they build, they are structure with the latest technology that’s going to maximize the performance, throughput and economics they can offer.

    While the satellite capacity is critical, it’s not the entire story. What they want to be bringing is increased capability for their customers. There’s a yoke of ways to notice at it, you can notice at capabilities of a separate satellite. They notice at it more as capabilities that profile an entire constellation — Intelsat Epic, plus some of their broad beam satellites — and then layering on multiple HTS capabilities, dote OneWeb.

    A lot of customers are not single-satellite-focused users. If you notice at aeronautical or maritime applications, or future land mobility applications dote connected car, these are customers that are looking for global or super-regional solutions that one satellite is not going to satisfy.

    For user terminals, over the next 12 months what achieve you hope to descry change?

    Getting the antennas developed so they can champion novel applications dote Internet of Things, land mobility, connected cars or connected vehicles of different types, and getting the birthright profile factor to champion other types of aeronautical applications in addition to commercial jetliners, this is really important. Being able to achieve that will, along with the dramatically improved capabilities in space, allow for the market to develop and expand, and enable novel segments of the market that are not available today for satellite services.

    And this is not just a GEO question. One of the key parts of their relationship with OneWeb is to develop a terminal that is both GEO and LEO capable. These antennas and terminal electronics are advancing to the point where they believe they can bring services to their customers that access both orbits, and that’s probably just the beginning. There are a lot of other possibilities that will unlock as well.

    Will the GEO-LEO terminal be ready by the time OneWeb begins commercial operation?

    That is their plan. That is the track they are on.

    Do you bask in a release date?

    We haven’t announced anything specific in that admiration yet. They are quiet very much in the engineering, design and progress phase.

    OneWeb has mentioned an interest from other operators in potentially buying them, but given the route the OneWeb-Softbank-Intelsat merger was structured, there is quiet some connective tissue between Intelsat and OneWeb. If another operator bought OneWeb, what would that notice dote for Intelsat? Is it feasible for OneWeb to be purchased with the arrangement Intelsat and Softbank currently bask in in place?

    You are talking about a hypothetical, obviously, but what I can shriek is they established a partnership with OneWeb and Softbank prior to any merger discussions they had earlier this year. That partnership was established and in residence at that time, and that partnership is dynamic today. We’ve been extremely engaged with both companies, both on the progress of the technology and the interoperable technology they talked about as well as go-to market strategies for the verticals where they bask in distribution responsibility for Softbank.

    We bask in distribution responsibilities for mobility, land, sea and air; they bask in distribution responsibilities for government communications, cellular backhaul, some corporate networking applications and the connected car. Those agreements in their view are rock-solid.

    Jeffries set out a research note Sept. 8 that said they descry every understanding for a merger reattempt at the confiscate time. Could they be looking at a take-two further down the road?

    Our focus birthright now is on their partnership with OneWeb and Softbank. Merger discussions ended not because they weren’t able to net agreement with Softbank or OneWeb; those merger agreements ended because their bondholders did not want to accept the economic terms that they proposed, and they weren’t able to negotiate an agreement. If conditions change and there’s a willingness to bask in a conversation about a charge where both of us can accord to, I guess it’s theoretically possible, but birthright now they are focused on developing the industry with OneWeb and Softbank.

    Where does Intelsat stand financially today compared to this time final year?

    If you notice at their quarterly performance, you are seeing more stability compared to the previous yoke of years. While they quiet pan headwinds in their business, they furthermore quiet descry excellent growth in their media business, excellent growth in their mobility sector. They descry encouraging signs in those areas and they can descry continued advancement of services on the Intelsat Epic fleet.

    On the monetary side, they did a refinancing just a yoke months ago. That was successful in poignant their 2019 maturities out eight years to 2025. That was a advantageous slump for their equilibrium sheet. They bask in more to achieve always, but they continue to be able to manage that effectively.

    It’s quiet a tough marketplace. Everyone sees that. But they are making even progress to their long term goals and executing on their operational priorities that they wanted to execute on in 2017.

    What are some of Intelsat’s near-term plans to bring that $14.5 billion debt load down?

    The No. 1 slump is to grow again. That’s the notable thing for us to slump toward a position where they enlarge their top line and adjusted EBITDA so they can generate more cash to address that equilibrium sheet. They are always watching their expenditures carefully, and so they bask in a epoch of time birthright now where we’ve provided guidance for their capex (capital expenditures) over the next few years that is lower than it has been in recent years. It’s fragment of their traditional cycle, they are continuing to invest in novel satellites, capabilities and ground networks, but these next few years will be a runt lighter. That gives more flexibility on the equilibrium sheet as well. Those are the things they are going to champion focused on and they are going to champion looking for opportunities that can bow more of a substantial dissimilarity whenever they can descry one.

    From your perspective, is the internet opportunity, led by mobility, one that will eclipse broadcast video?

    From a growth-rate percentage, it’s already running at a higher rate across the board because it’s relatively novel compared to video, which is more ripen … but in terms of total size, the market quiet has a long route to fade in terms of penetration. While there are a lot of commercial aircraft connected with broadband, there’s quiet more to go. There’s a long backlog for the providers to install more planes. You bask in industry jets, government jets and smaller regional and commuter jets that bask in yet to be connected.

    Maritime, while sizable ships are connected, there are quiet a lot that don’t bask in broadband. And then land mobility — connecting trains and buses and cars — is quiet in the early stages. every of those bask in IoT components too. It’s not just connecting people, but machines, devices and gathering data. There’s a lot of opening in those sectors and they are at the early stages. It should be a tenacious market for satellite in particular because of their unique competence to serve those markets.

    Intelsat is Orbital ATK’s first Mission Extension Vehicle customer. Will you exhaust that vehicle to service multiple satellites?

    We achieve envision using it for one satellite, though I admiration they could service multiple satellites if they wanted to by splitting up the five-year contract. But their current view is to extend a particular satellite five years.

    This is an opening for us to achieve a yoke of things. One is it allows us to champion revenue generating satellites that are otherwise healthy, but just running low on fuel. Second, it allows us to continue to serve customers without causing them to switch satellites or relocate. They dote that fragment of it a lot, and it furthermore gives us more flexibility from a capex standpoint.

    If they can continue to serve customers with the current generation technology very well, extending those services for a yoke of years, this gives us the competence to detain those capex investments for a replacement. Most importantly, it furthermore allows us more time for technology to develop. There’s an abominable lot of enhancements and developments going on in satellite and space technology, and having the competence to extend for a few years gives us the opening to net the latest capability when they achieve replace a particular satellite of that type. They are looking forward to putting that mission extension vehicle into operation and making it fragment of their fleet-planning.

    Intelsat was previously signed on as a customer for MDA’s satellite servicer plans, which they’ve since resurrected. Did Intelsat considered MDA’s offering before going with Orbital?

    At the time they made their commitment, it wasn’t as ripen as it is birthright now. They are looking at every the technologies and felt that for what they wanted to achieve in a unavoidable timeframe, the Orbital ATK solution was the birthright one. But they are very positive about the developments of a number of different companies in this district that are exploring these techniques to not only extend the life of satellites but potentially achieve in-orbit servicing, repairs or other things in space. They are going to continue to notice at it and descry how they can exhaust these types of technologies in the future. It could be from different vendors.


    Intelsat's (I) CEO Steve Spengler on Q4 2017 Results - Earnings muster Transcript | killexams.com real questions and Pass4sure dumps

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    The Dawn of Digital TV | killexams.com real questions and Pass4sure dumps

    photo of PDF display Photo: Randi Silberman; Inset: Discovery Channel Playing Soon: The broadcast of video programs to PDAs and cellphones may be one novel service to exhaust the communications spectrum made available by the termination of analog TV broadcasting.

    The conclude of analog television is at hand. Pundits bask in predicted the death of analog before, but such forecasts were couched in caveats. Now governments are setting firm dates and planning for life after analog, when vast amounts of bandwidth will become available for novel uses and the broadcast TV scene will change.

    Around the world, governments bask in begun the analog shutdown, and it will accelerate rapidly during the next five years. In Germany, Berlin killed off analog in 2003, Munich did it this year [see photo, “Getting Ready”], and the rest of the nation is scheduled to follow suit by 2010. In the United States, Congress likely will legislate January 2009 as the shutoff date. The end-of-analog date in France is 2010. In Japan, it’s 2011. The United Kingdom, which turned off analog broadcasts in one Welsh community this year as an experiment, is slated to facet out analog completely by the conclude of 2012.

    After analog television is phased out, digital over-the-air transmission will be the only game in town for those receiving free TV signals through antennas.

    If television comes to you by cable or satellite, you won’t notice a thing. Satellite television is already digital, and so is much of cable. But eventually you will harvest diverse rewards that you might not even connect to changes in TV broadcasting: better cellphone reception, opportunities to download video to your cellphone [see illustration, “Playing Soon”], and mobile broadband Internet. And, in the United States, you might descry a modest dip in the federal budget deficit when the government sells off 108 megahertz of the outmoded analog broadcast spectrum for as much as US $50 billion, by some estimates.

    If you achieve reckon on broadcast television, you’ll notice the changes even sooner. The first one might be a runt painful: you’ll requisite a novel TV set or, at minimum, a novel tuner costing at least $100 [see sidebar, “Countdown to the End”]. With a novel high-definition set, you’ll descry a sizable improvement in the TV picture. Most digital programming is broadcast in HD, which brings the crisp, particular images so prized by sports fans (who are determined never to lose sight of the ball or puck) and feared by advice anchors (who know that viewers can descry every bit of makeup they plaster on). Along with those acute pictures comes digital encompass sound—if you add the speakers.

    In some countries, mainly in Europe, broadcasters bask in no plans for terrestrial broadcast of high-definition television. Nevertheless, digital broadcasting should bring other potential benefits. Some broadcasters may send out multiple standard-definition channels, perhaps “narrowcasting” shows to niche audiences or providing supplementary material, such as an interactive experience, with regular shows.

    In any massive technology change, particularly one with so much money at stake, there are winners and losers. I’ll net to those. But first, to understand why this enormously valuable fragment of the spectrum will soon be up for grabs in an unprecedented high-tech rush, they bask in to fade back to the late 1990s.

    The United States was the first country to broadcast digital TV, in 1998, and its mechanism was basically followed by other countries in their own systems. So the U.S. undergo is illustrative.

    In the late 1990s, the Federal Communications Commission (FCC) loaned each TV broadcaster a second channel in the existing broadcast bands, 54 through 806 MHz. Interspersed among the broadcast channels are some spectrum gaps that minimize interference between them. To further minimize interference, the FCC skipped unavoidable channels in a geographic region; for example, if channel 4 is assigned in one metropolitan area, the nearest channel 3 broadcaster is in a different metropolitan area. The skipped channels are known as taboo channels.

    Each channel occupies 6 MHz, and that hasn’t changed. Rather, because digital transmission is less interfering and furthermore less subject to interference, and because digital channels operate at lower power levels than their analog counterparts, the FCC assigned second channels into analog taboo channels. The FCC deemed the modest enlarge in the overall even of interference acceptable during the transition.

    At the time of the bandwidth loan, Congress set year-end 2006 as the date when analog service would officially cease and the extra channels would be “returned.” At that point, the digital channels, with their low interference characteristics, could be repacked into less bandwidth—a swath between 54 and 698 MHz. The slump would free 108 MHz of spectrum—the upper conclude of the UHF band, or TV channels 52 to 69—for other uses. To set the potential value of that 108 MHz in perspective, note that the entire AM radio spectrum is less than 1.2 MHz. every local district networks using IEEE 802.11b and 802.11g, the most common forms of Wi-Fi, occupy just 83.5 MHz. Congress looked forward to a lucrative spectrum auction to abet equilibrium the federal budget.

    The 2006 date, however, came with a caveat: on a market-by-market basis, at least 85 percent of households would bask in to own at least one television that could receive digital signals.

    It has been transparent for months that the 85 percent criterion will not be met next year, so the U.S. arrangement will be delayed [see sidebar, “Countdown to the End”]. But for how long? Now, many of the affected players—consumer electronics and computer manufacturers, along with communications and other companies interested in using the recaptured spectrum—do not want a “soft date.” Instead, they bask in been agitating for a arduous one, with no further haphazard of delay.

    Although Congress has yet to pass legislation to set such a date, both the House of Representatives and the Senate seemed in late summer 2005 to be converging on 1 January 2009.

    Shortly before any arduous date, the troop rush will begin. Congress, fervent for the money, is pushing the FCC to start the auctions as soon as possible. The Congressional Budget Office is advising that the auctions be delayed until after other, unrelated spectrum auctions are completed. Spreading them out will prevent a sudden glut of bandwidth, thus optimizing returns. Auction winners would require a year or two to congregate the money they’d requisite to invest in developing their newly acquired spectrum segments. So for them, if bandwidth is to become available at the conclude of 2008, auctions in late 2006 or early 2007 would be ideal.

    “Beachfront Spectrum” is what analysts are calling that soon-to-be-auctioned upper 108 MHz, because it is ideal for cellular services. Signals at those frequencies propagate farther and penetrate buildings better than signals in today’s cellular bands, which fade up to 1.9 gigahertz. Best of all, cellphone system operators anticipate infrastructure costs to be reduced by 90 percent, because fewer cells will be required, given the longer distances signals will travel.

    Thanks to such advantages, the cellular phone companies are likely to compete arduous for this valuable bandwidth. Exactly what they would achieve with it is a closely guarded secret, at least until winning bidders are selected. Nevertheless, it’s not arduous to imagine the winners launching third-generation services, including mobile video and wide-band Internet access, which would enable cellphone users to receive video programming and e-mail on the run.

    The FCC’s huge menu of allowable uses for the novel frequencies identifies “[f]lexible fixed, mobile, and broadcast uses, including mobile and other digital novel broadcast operations; fixed and mobile wireless commercial services, as well as fixed and mobile wireless uses for private, internal radio needs. Could furthermore comprehend two-way interactive, cellular, and mobile television broadcasting services.”

    Perhaps the best early indicators of what will betide with the freed-up bandwidth are recent events in Berlin—the first city to rotate off analog television—and in the United States, where a yoke of preemptive auctions gave developers access to segments of spectrum on the condition that they not tamper with broadcasters quiet using them.

    The “Berlin Switch” is an intriguing novelty. It was feasible because the region affected is relatively small, with 1.8 million households in the TV market, and because an overwhelming number of those households—all but 160 000—subscribe to cable or satellite television. Nonsubscribers each coughed up at least $200 to buy a set-top converter, and for less than $1 million, the government subsidized the purchase for families on welfare.

    What the switch gave Berliners, mainly, was an enlarge in the number of broadcast stations—from 12 to 27. Multiplexing allows four digital channels to appropriate in the space previously allotted to a separate analog channel. (This excludes HD broadcasts, because they require more bandwidth.) The switch furthermore gave the government 35 MHz to use—or sell—for novel services.

    With more channels, viewers of broadcast television in Berlin bask in access to niche programming and channels previously available only to cable or satellite subscribers. Programming now includes Eurosport; Arte, with craft movies, documentaries, poetry, and theater; Phoenix, with political news; Viva II, with pop culture for people in their 20s; and several novel local channels.

    In the United States, in 2001 and 2002, the FCC auctioned off four minuscule slices of spectrum totaling 6 MHz in the 746- to 806-MHz range, the upper 700-MHz band, that had been allocated as “guard bands.” Along with the birthright to exhaust the spectrum came tight rules to minimize interference with public-safety services. This RF real estate is intended for the rental market: the buyers will act as landlords, leasing the spectrum to third parties. The FCC packaged the spectrum in two pieces for 52 market areas, creating 104 licenses, which were auctioned for $540 million. The top three winners were Access Spectrum, Nextel, and Pegasus Communications.

    Access Spectrum LLC, in Bethesda, Md., winner of 21 licenses, announced at the time that it had begun negotiating rental agreements. In addition, Access, formed in 2000, is likely to build private wireless networks for businesses in some of its bands.

    Plans of the other winners are murkier. Nextel is using its 40 licenses as bargaining chips and recently agreed to recrudesce them to the FCC as fragment of a deal involving interference reduction in the 800-MHz band. Pegasus won 34 of the 104 licenses but has been tranquil about its plans. The largest independent provider of the DirecTV satellite service, Pegasus is having monetary problems, and some of its subsidiaries filed Chapter 11 bankruptcies in 2004.

    Then, in 2002 and 2003, the FCC auctioned off 18 MHz between 698 and 746 MHz, which covers three UHF channels, 54, 55, and 59. Again the spectrum was packaged into geographical pieces, both to be attractive to buyers and to maximize returns. Channel 55 was sold in six regional chunks, while 54 and 59 were sold as a pair in 734 markets. Altogether the sales brought the U.S. government $145 million.

    Qualcomm Inc., of San Diego, won the auction for the spectrum previously occupied by channel 55 in five of the six auctions. It then bought the rights for the sixth region from Aloha Partners LP, of Providence, R.I. Aloha was formed to provide wireless broadband service and has been a sizable player in the auctions so far.

    Qualcomm intends to exhaust its spectrum to send video and audio programming to cellphones, PDAs, and other portable devices nationwide. It hasn’t announced what it intends to broadcast, but the content could comprehend hit TV shows, clips of sporting events, and movie trailers. The company calls its service MediaFLO (“Media” plus “Forward Link Only”). Qualcomm plans to store video in the handsets to supplement video streamed live; that way, it hopes to eradicate the dropouts endemic to cellphone reception. If a voice signal drops out temporarily, you can just say, “What?” Video signal dropouts, however, understanding annoying freezes, jerks, or blanks in the picture, and would dispirit users.

    Qualcomm is developing MediaFLO as a route to promote CDMA cellphone technology, which it pioneered. CDMA is winning out over the TDMA criterion (popular in the United States) and is emerging as a tenacious competitor to GSM (popular in Europe). Today, CDMA is used in 35 countries, including the United States and South Korea. Qualcomm plans to integrate MediaFLO into its chip sets and to present the service through partnerships with cellphone operators. It may eventually spin it off as a part company.

    Technology alternatives to MediaFLO are available and could be used for competing services in spectrum bands yet to be auctioned. One illustration is a variant of the Digital Video Broadcasting criterion widely adopted in Australia, Europe, India, and elsewhere. The variant, called DVB-H, provides TV broadcasts to handheld devices and, dote MediaFLO, is being used in the 700-MHz band. In South Korea, yet another criterion for TV broadcasting to handhelds is being deployed—Terrestrial Digital Multimedia Broadcasting, or T-DMB—and it may emerge as a competitor in the United States.

    Have you ever organize yourself on a train, in a park, or at a ball game wishing you could pay a bill you’d forgotten about, or send a quick message, or download a tune stuck in your mind? According to Aloha, there are enough people who want to be “always on” to champion a nationwide mobile broadband Internet service. The company, which resold its channel 55 spectrum to Qualcomm, was the sizable victor in the 54/59 channel-pair auctions. Aloha won 125 out of the 734 regional auctions and increased its holdings by buying the other two sizable winners. Aloha claims it now has spectrum in 244 of the 734 licensed markets, covering 175 million potential customers, including 100 percent coverage in the nation’s 10 largest markets and 84 percent coverage in the top 40 markets.

    Though not revealing which technologies it will deploy, Aloha did advertise final year that it would launch a 2005 market ordeal of mobile broadband Internet access using Flash-OFDM (orthogonal frequency-division multiplexing). Developed by Flarion Technologies Inc., in Bedminster, N.J., Flash-OFDM is a spread-spectrum technology that uses the Internet Protocol. Signals jump quickly from frequency to frequency within a given channel in a seemingly random pattern generated by an algorithm. The resulting signal causes minimal interference with those in the identical and neighboring channels and is itself not easily interfered with. Different base stations exhaust different hopping patterns, further reducing interference and allowing the bandwidth to be used efficiently. The FCC recently granted Aloha permission to rush a market test in Tucson, Ariz., presumably of Flash-OFDM.

    Two auctions held so far accounted for just 24 MHz of the 108 MHz that will eventually be sold. Of the 84 MHz remaining, in 1997 the FCC reserved 24 MHz for public-safety communications, such as police and fire services—those located at four of today’s UHF TV channels, 63, 64, 68, and 69. Since the 9/11 attacks on the United States, Congress has been paying a lot of attention to the public-safety communications plan, originally with runt fanfare. In fact, congressional eagerness to reallocate the swath of spectrum is the main impetus behind a drive to set a firm date for the transition to digital television. The reclaim Lives Act of 2005, introduced in the Senate in June, calls for expediting the reassignment of the spectrum for public-safety purposes and requires spectrum to be taken back from broadcasters by 1 January 2009.

    Although Congress is driving the agenda to free portions of spectrum for public-safety use, local governments will choose how they will be used. Metropolitan-area governments, for example, would dote to alleviate the congestion that plagues existing emergency services. They are concerned with voice and text transmission, already in use, and are looking to add wideband transmission of images. On-the-scene images can abet emergency responders and their dispatchers. With broadband access to stored records, fire or police teams could review structure plans and blueprints.

    After the auctions held so far and the allocation for emergency services, 60 MHz of the bandwidth to be vacated by analog television remains to be sold [see illustration, “The FCC Auction Plan”]. This section, consisting of channels 52, 53, 56 to 58, 60 to 62, and 65 to 67, is slated to be divided into five blocks. Four of the five will be channel pairs: 52 and 57, 53 and 58, a pair of 5-MHz channels in 60 and 65, and a pair of 10-MHz channels in 61 to 62 and 66 to 67. Channel pairs can best be used for services that require the identical capacity in each direction, dote today’s cellphone services.

    The fifth shroud will consist of today’s channel 56, which is better suited for one-way transmission, such as broadcasting to cellphones. It could furthermore be used for services that can utilize an existing cellphone channel as the recrudesce path—for example, video on demand, in which your request is phoned in and then the material is sent to your cellphone over the broadband channel. The FCC plans to present the blocks in six regional areas, making it simpler for well-funded companies planning to roll out national services to assemble bandwidth.

    img 

    Illustration: Bryan Christie

    The sale of the five blocks will complete the reallocation. The oft-quoted $50 billion valuation for the 108 MHz may be too high, given that the first 24 MHz sold netted $685 million and that the 24-MHz public-safety spectrum won’t be sold at all. The $50 billion number comes from a May 2004 assess by the novel America Foundation, a Washington, D.C.­based public policy institute, citing FCC and other data. On the other hand, it is feasible that the chunks of spectrum auctioned in the first two rounds went cheap because buyers didn’t know when they would actually net them.

    If a firm date is set and the auctions for the remaining spectrum sections are held not too far ahead of that date, the auctions of the remaining 60 MHz could bring the total raised up to $30 billion. Congress is expected to require that a portion of those proceeds, probably less than $5 billion, be used to fund subsidies to abet low-income families convert their analog TV sets to digital.

    Whenever so much money and infrastructure are at stake, there are inevitably winners and losers. The companies bringing in the bids at the auctions appear initially to be winners, but some of their ventures are bound to fail.

    Manufacturers will be huge winners. novel services and technologies necessitate novel equipment. Sales of televisions, studio gear, and other consumer and professional gear are already growing. quiet to Come are industry opportunities opened by novel mobile services.

    Broadcasters should be winners. By upgrading their technological backbones, they bask in improved their quality of service and now bask in the flexibility to pursue novel opportunities such as narrowcasting to niche markets. However, while broadcasters bask in invested heavily in the digital transition, they bask in not yet fully exploited digital’s advantages of higher-definition pictures and novel services.

    Broadcasters bask in two strategic advantages over cable and satellite providers. For one, local broadcast stations know their markets in a route no national programmer can. For another, broadcast television is wireless and eminently portable; viewers don’t bask in to plug into the cable network or to a carefully aligned satellite dish. They don’t even bask in to find minuscule equatorial spots, since receivers pick up broadcast signals almost anywhere. But broadcasters are only now starting to exhaust HDTV in their local programming, primarily for news. And U.S. digital service does not champion mobile service to vehicles and pedestrians with handheld devices. It is telling that reassigned broadcast spectrum is being used to present mobile video services that broadcasters themselves are unable to support. Nor is this now a priority for them.

    Political leaders might be losers, if they are perceived as forcing unwanted change and expense on the public. And if the transition is disruptive, they will be blamed. But overall, governments should be sizable winners. When the transition is completed, governments will bask in served their constituencies well by shifting broadcast television to a superior, more resilient service and by reallocating vacated broadcast spectrum to other useful services.

    In the short term, some consumers, particularly the least well-off, will be losers. They will descry blank, snowy screens on their antenna-fed analog TVs when analog service is terminated. To continue receiving programming, they will requisite to buy and install digital conversion set-top boxes or switch to cable or satellite service. Either way, it’s going to cost them.

    In the end, though, consumers will be winners, with novel and improved services available. They will bask in access to HDTV’s distinguished pictures, accompanied by surround-sound audio. They will bask in uniformly high-quality reception anywhere in a broadcast area, and additional services will comprehend some within traditional broadcast channels but even more coming in the auctioned broadcast spectrum.

    Robert M. Rast (IEEE Senior Member) is industry liaison for Micronas Semiconductors Holding AG and chairman of the board of the Advanced Television Systems Committee, an international standards-setting body. In the 1990s, he was universal Instrument Corp.’s digital HDTV advocate, and in 1993 he became one of the leaders of the newly formed Digital HDTV grandiose Alliance.



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