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000-M99 IBM Coremetrics Technical Mastery Test v1

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000-M99 exam Dumps Source : IBM Coremetrics Technical Mastery Test v1

Test Code : 000-M99
Test designation : IBM Coremetrics Technical Mastery Test v1
Vendor designation : IBM
: 57 real Questions

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IBM IBM Coremetrics Technical Mastery

IBM’s Digital advertising and marketing Future contains facebook Deal And facts trade | real Questions and Pass4sure dumps

jay henderson IBMIBM has huge digital advertising and marketing goals. closing spring, these desires warranted a $a hundred million dedication to future advertising investments.

Wednesday noticed the newest building, when IBM hooked its own marketing solutions into numerous fb advert items including the CRM matching application customized Audiences to enable issues enjoy lookalike modeling.

IBM is also expanding its Digital advertising network to create a consumer information trade a obliging pass to accommodate demand-side systems, facts-management structures and different social platform companions.

despite the fact IBM may additionally appear to breathe late to the party – facebook launched custom Audiences in 2012 – Jay Henderson, director of strategy for IBM’s ExperienceOne community, reiterated IBM’s hub of attention on a cohesive advertising and marketing platform.

fb integrations are with no pains the newest addition to the ExperienceOne platform, launched closing yr, that well-nigh united IBM acquisitions enjoy Silverpop, Tealeaf, Unica, Sterling Commerce and Xtify. IBM additionally factored in Coremetrics analytics to underpin an respond called IBM adventure Analytics.

Henderson spoke with AdExchanger.

AdExchanger: What’s driving the deal with facebook?

JAY HENDERSON: It’s a technical integration, so we’re [combining] their portfolio of advertising automation and customer analytics options, and segmentation that usually happens for electronic mail focused on or web page personalization, with the facebook advertising platform. fb hasn’t unfolded a special API for us, but fairly we’re connecting their portfolio to the gain that fb has. they can faucet into facebook customized Audiences in addition to leverage the facebook Lookalike Modeling.

IBM stated it’s integrating journey Analytics with fb. what is undergo Analytics?

The theory was to create a instrument that would breathe a blank whiteboard for entrepreneurs to draw out what they exigency the end-to-conclusion client journey to notice enjoy whether that breathe email and direct mail, fb adverts, tv or out-of-home after which connect those into the paraphernalia which are doing the execution, whether that’s solutions from IBM or [other vendors].

Is there a information management element?

The facebook announcement is first in a all sequence of issues we’ll breathe rolling out, however what’s underlying here is a consumer records trade infrastructure that allows for us to integrate facebook as soon as and connect into every lone of the distinctive solutions in their portfolio. in preference to constructing element-to-point integrations between each of their solutions to facebook, they integrate as soon as into the facts alternate after which that integrates to facebook. The records alternate could maintain an entire sequence of partners, so search for some enjoyable information from us subsequent week.

is that this an extension of IBM’s Digital advertising community?

We’re making that program even greater. That Digital advertising network turned into about integrating partners with their digital analytics platform – their heritage Coremetrics portfolio. subsequent week we’ll breathe extending that so those companions received’t just connect into Coremetrics, however can also unite into Silverpop, cloud advertising automation solutions, a few of their other options enjoy IBM campaign. We’ll even breathe … partnering with different DSP and DMP suppliers, as well as social companions enjoy Shoutlet and Gigya. We’re connecting one of the crucial typical owned media channels into these paid media channels.

What’s using this development?

loads of purchasers maintain this portfolio of technologies. We’re no longer attempting to drive somebody into an every lone IBM stack. They want to champion them congregate the ecosystem of providers for you to foremost meet their needs, so this data alternate is one key piece to that. Being able to design journeys throughout every lone the technologies you will maintain and being in a position to analyze these interactions and merge them with the facts exchange, is their means of making an attempt to succor marketers navigate complexities.

IBM additionally named facebook its first Commerce THINKLab companion. How does that coexist together with your agency, IBM ExperienceOne, or does it?

the current [THINKLab] we’re launching can breathe particularly dedicated to consumer rendezvous and consumer event. brands can Come to IBM with a problem they’re seeking to transparent up and it helps with the ideation procedure, and they keep a all design-pondering methodology to assist the brand remedy that problem.

It’s staffed with experts from their software and features group, as well as from the Interactive adventure community, which is their digital agency, and people from the IBM analysis Labs. brands will also maintain entry to facebook specialists. they can upshot greater than just combine via traditional accomplice courses.

IBM to purchase internet analytics enterprise Coremetrics | real Questions and Pass4sure dumps

IBM referred to today it has reached an agreement to acquire Coremetrics, a maker of web analytics software.

Coremetrics helps corporations intention and measure the effectiveness of affiliate marketing online campaigns. Its software as a provider platform comprises superior analytics capabilities in addition to advertising optimization tools to greater goal skills customers and establish up-sell and pass-sell alternatives.

Its Lifetime individual tourist adventure Profile tool, as an example, collects statistics on consumer purchasing conduct, allowing businesses to create “highly-tailor-made experiences in accordance with their individual heritage – on a domain, by pass of electronic mail and across distinctive ad networks,” based on the Coremetrics web page.

Coremetrics also offers application to assist organizations track and analyze what's being mentioned about them on social networks.

In a conference call following the announcement, Craig Hayman, customary manager of IBM’s WebSphere division, estimated that 70% of shoppers’ first interplay with a given manufacturer happens on-line. The acquisition of Coremetrics, he pointed out, will aid IBM customers turn those interactions into greater manufacturer focus and “give them the maximum viable revert on their advertising expenditure.”

invoice Gassman, an analyst with Stamford, Conn.-primarily based Gartner, famous the acquisition become now not sudden, as IBM and Coremetrics maintain labored carefully for years. In 2006, IBM bought its own net analytics division, called SurfAid, to Coremetrics with the figuring out that Coremetrics would continue constructing it and tightly combine it with IBM’s WebSphere e-commerce engine, Gassman referred to.

once IBM decided the time become rectify to reenter the net analytics market, acquiring Coremetrics changed into the logical subsequent step, Gassman referred to.

The acquisition, he stated, “strengthens their all analytics message.”

headquartered in 1999, privately held Coremetrics is based mostly in San Mateo, Calif. It accumulated $30 million in its newest circular of funding in 2008 and counts workplace Depot, Adidas and Victoria’s stealthy among its purchasers.

in addition to Coremetrics, other main net analytic carriers consist of Omniture and Webtrends. And, of course, there’s Google.

“The Great gorilla birthright here is Google Analytics,” Gassman referred to. although Google Analytics lacks one of the vital greater sophisticated advertising capabilities of its smaller competitors, the instrument is free and has jumpstarted hobby in internet analytics, he referred to. Gartner estimates the net analytics market at around $500 million with an annual growth expense of between 15% and 20%.

Gassman pointed out existing Coremetrics clients are more likely to benefit from the infusion of economic and technical substances IBM spoke of it's going to invest in the business. His best matter turned into for Coremetrics purchasers that use e-commerce and content material administration engines apart from WebSphere. Cometrics is likely to proceed supporting competing engines, however will probably optimize its platform for WebSphere, he stated.

within the convention call, Cometrics CEO Joe Davis tried to reassure shoppers.  “We should not maintain any fears that their purchasers will undergo,” referred to Davis, who will remain on with IBM once the acquisition is finished.

Boris Evelson, an analyst with Cambridge, Mass.-primarily based Forrester research, spoke of with the acquisition IBM has a desultory to combine internet analytics into its core BI platform. currently, businesses that exigency to upshot such integration maintain to depend on consultants and customized building.

IBM observed it does intention to embrace Coremetrics into its application and integration middleware portfolio. Coremetric’s about 230 employees will breathe portion of IBM, the agencies said.

The acquisition is yet one more movement through IBM to capitalize on what it sees because the growing to breathe and profitable enterprise analytics market. during the past five years, IBM has spent $11 billion in acquisitions round traffic analytics, together with buying company intelligence dealer Cognos in 2008 and superior analytics professional SPSS in 2010. IBM also centered a company analytics consulting apply in 2009.

IBM itself expects to achieve revenues of $16 billion by using 2015 on its analytics portfolio, in keeping with WebSphere chief Hayman. Coremetrics application will breathe used to raise IBM’s other analytic offerings, and vice versa, Hayman stated.

Fellow mega-vendors Oracle, SAP and Microsoft maintain made a considerable number of makes an attempt at entering the net analytics market, but so far with shrimp success, Forrester’s Evelson stated. “not one of the colossal BI providers, they don’t in fact maintain anything else comparable,” he mentioned.

phrases of the pending acquisition had been now not disclosed.

IBM to develop investments $240 Million in MIT-IBM Watson AI Lab | real Questions and Pass4sure dumps

IBM to invest $240 Million in MIT-IBM Watson AI Lab

In health care, the collaboration will ascertain the use of AI in areas such because the protection and privacy of medical statistics, personalization of fitness care, photo analysis, and the top of the line treatment paths for certain sufferers.

IBM introduced that it plans to develop a 10-12 months, $240 million funding to create the MIT–IBM Watson AI Lab in partnership with MIT, explaining that the lab will carry out basic simulated intelligence (AI) research and are trying to find to propel scientific breakthroughs and to enhance AI's influence on industries such as fitness saturate and cybersecurity. The funding will champion research via IBM and MIT scientists, they announced Sept. 7.

the brand current lab "can breathe one of the most biggest lengthy-term university-business AI collaborations to this point, mobilizing the competence of greater than one hundred AI scientists, professors, and students to pursue joint research at IBM's analysis Lab in Cambridge—co-observed with the IBM Watson health and IBM security headquarters in Kendall square, in Cambridge, Massachusetts—and on the neighboring MIT campus," they observed.

The lab's co-chairs are IBM analysis VP of AI and IBM Q Dario Gil, and Anantha P. Chandrakasan, dean of MIT's school of Engineering. The organizations will matter a call for proposals to MIT researchers and IBM scientists to publish their ideas for joint analysis to propel the boundaries in AI science and technology in several areas. In fitness care, the collaboration will ascertain using AI in areas such as the safety and privateness of clinical statistics, personalization of health care, photo analysis, and the choicest remedy paths for particular patients.

"The container of synthetic intelligence has experienced extraordinary boom and development over the past decade. Yet nowadays’s AI systems, as extraordinary as they're, will require current innovations to ply more and more difficult true-world problems to enhance their toil and lives," said Dr. John Kelly III, IBM senior vp, Cognitive solutions and research. "The extraordinarily extensive and abysmal technical capabilities and competence at MIT and IBM are unmatched and should lead the sphere of AI for as a minimum the next decade."

Gil wrote in a blog submit that, "together with their fellow scientists at MIT, they selected 4 key pillars for their collaboration: core algorithmic developments that enable learning and reasoning to broaden what AI programs can do, computational improvements tailor-made to AI and performed via a mastery of physics, functions of AI to faultfinding domains enjoy healthcare and cybersecurity, and reaching shared prosperity via AI expertise. each and every one of these areas touches upon their primary beliefs about the future of AI and where they confidence it could actually and will go. And every lone four leverage technical strengths shared throughout MIT and IBM."

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Why Self-Organization Demands a current Reality | @ExpoDX #DX #ML #Agile | real questions and Pass4sure dumps

Why Self-Organization Demands a current RealityGuest post by Intellyx Principal Analyst Charles Araujo

"This every lone sounds great. But it's just not realistic."

This is what a group of five senior IT executives told me during a workshop I held not long ago. They were working through an exercise on the organizational characteristics necessary to successfully execute a digital transformation, and the group was doing their ‘readout.'

The executives loved everything they discussed and agreed that if such an environment existed, it would develop transformation much easier. They just didn't believe it was realistic.

Our job as analysts is not only to keep the world as it exists, but also to paint an aspirational picture of how it might be.

As a result, they expend a lot of time and relegate a lot of digital ink to discussing emerging technologies and approaches, and their potential repercussion on how organizations will operate and function.

In many cases, the mere act of examining an emerging trend and exploring its potential implications is enough to succor their readers notice things in a different light and launch to imagine a different future.

Some areas are more difficult than others to tackle - and some meet with outright resistance. And the topic that seems to meet the most resistance now may also breathe the most important: self-organization.

The Self-Organization ChallengeAs they examine the many facets of digital transformation, they must also explore the mindset shifts necessary to develop this transition.

One of those shifts is the exigency to saunter from the slow-moving and bureaucracy-laden hierarchical models of the industrial age to the self-organizing management models that the digital era requires.

Jason Bloomberg, president of Intellyx, in fact, devotes a significant portion of his forthcoming book, Agile Digital Transformation, to this topic and they dedicate a lot of space in the Cortex and their articles for Forbes and their blog to helping traffic and IT executives understand the flash of this shift.

Nevertheless, the saunter towards self-organization appears to breathe an credence that executives just can't appear to gain their head around.

During that identical workshop, two part executives pulled me aside and questioned my call to embrace the flattening of the organizational model and the exigency for self-organizing teams.

"Some people - most people, really - don't want to develop decisions or hold control," one executive told me. "They just want to breathe told what to do."

As anyone who has ever held a management position knows, there is a lot of truth to this statement - at least on the surface. It can indeed appear that employees are unwilling to stand up and step forward. For a hard-charging and change-minded executive, it can breathe very frustrating.

But it is not a exigency of crave that causes this plain exigency of ambition. Instead, it is a exigency of faith that things will actually change which results in employees' unwillingness to hold the initiative and affirm control. Why position yourself out there, the thinking goes, if this is just another in a long line of management trends du jour.

This unwillingness of teams to hold the initiative, however, will breathe the death knell of any self-organizing effort. To overcome this challenge, therefore, executives exigency to step back and recognize that to achieve this vision of self-organization - which will breathe faultfinding to their transformational efforts - they must create a current reality.

Innovation's and Self-Organization's Common DilemmaThere are two forces at play, however, that hold organizations back from transforming their culture and creating a current reality that will breathe conducive to self-organization - and which wildly common traffic books maintain already well documented.

In 1997, Harvard traffic School professor, Clayton Christensen, released one of the most influential traffic engage ever written, The Innovator's Dilemma. Yet twenty years later, many organizations are noiseless unable to overcome the dilemma.

In his book, Christensen explains that great enterprises fail to innovate not because they upshot not recognize the innovation or because they are unable to re-organize around it. Instead, he reveals, executives maintain built their incumbent enterprises to maximize value and meet ever-increasing growth demands - and innovations, in that context, fail to meet return-on-investment (ROI) expectations and so are left to languish.

In effect, the very systems that enable great enterprise organizations to flourish and grow also ensure that they will undervalue and disregard the innovations that will ultimately disrupt them.

Self-organizing initiatives dash into precisely this headwind. While executives may recognize their inherent value and engage to succor meet the rising demands of the digital era, these self-organizing management models insert lofty levels of risk and upshot not guarantee the kindly of ROI that corporate management models expect. As a result, executives may dabble and experiment, but they otherwise resist the full-throated embrace of self-organization that digital transformation demands.

But even if an executive musters the courage to pursue self-organization, they dash into the second accommodate of resistance: apathetic teams.

Misaligned Motivators Undermine Self-OrganizationThe corporate structure of the industrial age was purpose-built to turn employees into replaceable cogs in the corporate machine. Reliability, repeatability, and consistency maintain been the most valuable employee traits for generations.

While organizations maintain always paid lip service to the value of ingenuity, ambition, and risk-taking (at least over the ultimate thirty or forty years), the reality is that these traits only served you as long as everything worked out in the end. As soon as things turned sour, that ingenious, ambitious and risk-taking employee was often looking for employment elsewhere.

Conventional wisdom was that employees responded best to positive/negative reinforcement models - the proverbial carrot and stick. And, as they every lone know, they are much more likely to want to avoid the stick rather than to pursue the carrot. As a result, the industrial age created generations of risk-adverse employees who were trained to champion their heads down and to go-along to get-along.

Daniel Pink exposed the fallacy of this approach for the modern era in his 2009 book, Drive. In it, he explained that while alien motivators (carrots and sticks) may breathe useful for routine, repeatable tasks, they were woefully ineffective for jobs that required cognitive skills, decision-making, creativity, or higher-order thinking.

For these tasks, employees require intrinsic motivators that he defined as autonomy, mastery, and purpose. It is, therefore, not surprising that so many executives find a seemingly unmotivated, unambitious staff. Unless and until organizations remove the alien motivators (particularly the sticks) and replace them with intrinsic motivators, self-organization will remain a pipe dream.

The Intellyx TakeDigital transformation is a big, hairy quagmire of a traffic challenge. It represents an endeavor that will likely define the success - or failure - of an executive's career.

As a result, many would-be transformative leaders wink and, rather than pursue obliging transformation, instead settle for incremental change dressed up in the language of digital transformation.

These executives point to the intractability of their corporate culture, the rigidity of their organizational processes and procedures and the unwillingness of their employees as the reasons they cannot execute real, transformational change by adopting self-organizing models.

While the challenges are real, they are also well understood. It is not a exigency of information or capability that stops organizations from adopting these current models. It is merely the exigency of courage to create the current reality that embraces innovation, creates space for current approaches and provides their employees the freedom to experiment.

Fully embracing self-organization is a considerable risk, to breathe sure. But the risk of not acting is even greater and growing every day.

Copyright © Intellyx LLC. Intellyx publishes the Agile Digital Transformation Roadmap poster, advises companies on their digital transformation initiatives, and helps vendors communicate their agility stories. As of the time of writing, not a thing of the organizations mentioned in this article are Intellyx customers.

DXWorldEXPO LLC, the producer of the world's most influential technology conferences and trade shows has announced the conference tracks for CloudEXPO | DXWorldEXPO 2018 current York.

DXWordEXPO current York 2018, colocated with CloudEXPO current York 2018 will breathe held November 11-13, 2018, in current York City.

Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using every lone the tools available that enable transformation if they intention to survive over the long term.

A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% noiseless survive. Similar percentages are establish throughout enterprises of every lone sizes.

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DXWordEXPO current York 2018 and Cloud Expo current York 2018 agenda present 222 rockstar faculty members, 200 sessions and 22 keynotes and common sessions in 10 part conference tracks.

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  • Hot Topics | FinTech | WebRTC
  • Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

    DXWorldEXPO | CloudEXPO 2018 current York cover every lone of these tools, with the most comprehensive program and with 222 rockstar speakers throughout their industry presenting 22 Keynotes and common Sessions, 200 Breakout Sessions along 10 Tracks, as well as their signature Power Panels. Their Expo Floor brings together the world's leading companies throughout the world of Cloud Computing, DevOps, FinTech, Digital Transformation, and every lone they entail.

    As your enterprise creates a vision and strategy that enables you to create your own unique, long-term success, learning about every lone the technologies involved is essential. Companies today not only profile multi-cloud and hybrid cloud architectures, but create them with built-in cognitive capabilities.

    Cloud-Native thinking is now the norm in monetary services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector.

    CloudEXPO is the world's most influential technology event where Cloud Computing was coined over a decade ago and where technology buyers and vendors meet to undergo and discuss the Great picture of Digital Transformation and every lone of the strategies, tactics, and tools they exigency to realize their goals.

    FinTech Is Now portion of the DXWorldEXPO | CloudEXPO Program!

    Financial enterprises in current York City, London, Singapore, and other world monetary capitals are embracing a current generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses.

    Accordingly, attendees at the upcoming 22nd CloudEXPO | DXWorldEXPO November 11-13, 2018 in current York City will find fresh current content in two current tracks called:

  • FinTechEXPO
  • New York Blockchain Event
  • which will incorporate FinTech and Blockchain, as well as machine learning, artificial intelligence and deep learning in these two part tracks.

    Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

    Show Prospectus V041818 ▸ Here

    Speaking Opportunities ▸ Here

    Sponsorship and Speaking Inquiries: [email protected].

    FinTech brings efficiency as well as the competence to deliver current services and a much improved customer undergo throughout the global monetary services industry. FinTech is a natural appropriate with cloud computing, as current services are quickly developed, deployed, and scaled on public, private, and hybrid clouds.

    More than US$20 billion in venture capital is being invested in FinTech this year. DXWorldEXPO | CloudEXPO are pleased to bring you the latest FinTech developments as an integral portion of their program.

    DXWorldEXPO | CloudEXPO are accepting speaking submissions for this current track, so tickle visit Cloud Computing Expo for the latest information or contact us at [email protected]

    Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

    Show Prospectus V041818 ▸ Here

    Speaking Opportunities ▸ Here

    Sponsorship and Speaking Inquiries: [email protected].

    Download skid Deck ▸ Here

    Only DXWorldEXPO | CloudEXPO bring together every lone this in a lone location:

    Attend DXWorldEXPO | CloudEXPO. Build your own custom experience. Learn about the world's latest technologies and chart your course to Digital Transformation.

    22nd International DXWorldEXPO | CloudEXPO, taking position November 11-13, 2018, in current York City, will feature technical sessions from a rock star conference faculty and the leading industry players in the world.

    Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

    Show Prospectus V041818 ▸ Here

    Speaking Opportunities ▸ Here

    Sponsorship and Speaking Inquiries: [email protected].

    Download skid Deck: ▸ Here

    Cloud computing is now being embraced by a majority of enterprises of every lone sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises maintain a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some profile of XaaS - software, platform, and infrastructure as a service.

    With major technology companies and startups seriously embracing Cloud strategies, now is the faultless time to attend and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the birthright path to Digital Transformation.

    Every Global 2000 enterprise in the world is now integrating cloud computing in some profile into its IT development and operations. Midsize and tiny businesses are also migrating to the cloud in increasing numbers.

    Register for Full Conference "Gold Pass" ▸ Here (Expo Hall ▸ Here)

    Show Prospectus V041818 ▸ Here

    Speaking Opportunities ▸ Here

    Sponsorship and Speaking Inquiries: [email protected].

    Download skid Deck: ▸ Here

    Companies are each developing their unique merge of cloud technologies and services, forming multi-cloud and hybrid cloud architectures and deployments across every lone major industries. Cloud-driven thinking has become the norm in monetary services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, and the public sector.

    Sponsorship Opportunities

    DXWorldEXPO | CloudEXPO are the lone note where technology buyers and vendors can meet to undergo and discus cloud computing and every lone that it entails. Sponsors of DXWorldEXPO | CloudEXPO will benefit from unmatched branding, profile structure and lead generation opportunities through:

  • Featured on-site presentation and ongoing on-demand webcast exposure to a captive audience of industry decision-makers.
  • Showcase exhibition during their current extended dedicated expo hours
  • Breakout Session Priority scheduling for Sponsors that maintain been guaranteed a 35-minute technical session
  • Online advertising on 4,5 million article pages in SYS-CON's i-Technology Publications
  • Capitalize on their Comprehensive Marketing efforts leading up to the note with print mailings, e-newsletters and extensive online media coverage.
  • Unprecedented PR Coverage: Unmatched editorial coverage on Cloud Computing Journal.
  • Tweetup to over 100,000 plus Twitter followers
  • Press releases sent on major wire services to over 500 industry analysts.
  • Secrets of Their Most common Sponsors and Exhibitors ▸ Here

    For more information on sponsorship, exhibit, and keynote opportunities, contact [email protected].

    Show Prospectus V041818 ▸ Here

    Download skid Deck: ▸ Here

    Speaking Opportunities

    The upcoming 22nd International DXWorldEXPO | CloudEXPO November 11-13, 2018 in current York City, NY announces that its Call For Papers for speaking opportunities is now open.

    Secrets of Their Most common Faculty Members ▸ Here

    Submit your speaking proposal ▸ Here or by email [email protected].

    Download skid Deck: ▸ Here

    About DXWorldEXPO LLC

    DXWorldEXPO LLC is a Lighthouse Point, Florida-based trade note company and the creator of DXWorldEXPO - Digital Transformation Conference & Expo. The company produces and presents CloudEXPO, DevOpsSummit, FinTechEXPO - Blockchain Event, the world's most influential conferences and trade shows.

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